The Creative Penn Blog: Helping you write, publish and market your book

Writing, Publishing And Book Marketing Facebook Live QA June 2020 With Joanna Penn

July 1, 2020 by Joanna Penn Leave a Comment

In this Facebook Live recording, I answer questions about writing, self-publishing, book marketing, author mindset, and more.

You can watch the video below or here on YouTube.

In this video, you can access the various questions with the timestamps below, or read the transcript below.

1:10 Do you buy your own ISBNs and how do you manage them in the stores?
3:35 How to go wide after being in KU
5:50 How to stop hiding as an author and writer
7:30 Are self-publishing companies worth the money?
8:48 How to re-launch as an author
11:10 On writing in different languages and using a pen name
12:20 Finding the right genre for your book
14:25 On having more than one pen name for varied audiences
16:15 Using IngramSpark with KDP and KU
17:50 On the audiobook for the second edition of a book
18:50 Tools for planning and positioning a novel
21:15 Thoughts on audiobooks for a first book
22:31 Publishing an audiobook first and then publishing the paperback or ebook, if successful
23:50 How to create a box set
25:20 Tools for getting keywords to use for ads
26:30 The advantages of using an aggregator like Draft2Digital
28:24 Keeping up with industry changes via the Author 2.0 Blueprint
29:55 Thoughts on author branding and changes as we evolve as authors
31:23 What to look at if your sales are poor
32:39 How Joanna started her fiction career and advice she wished she'd followed
35:00 Equipment for recording and editing audiobooks
36:08 How much effort should you put into marketing a first book?
37:20 Thoughts on Facebook ads for books
41:30 Recommended books and podcasts on entrepreneurship
43:21 How to find an audience beyond friends and family
45:00 What ads provide the best return on investment?
46:55 Should you use a studio to record an audiobook? including an example home studio
48:15 Is there a market for audiobook producers?
49:17 Can you unpublish the first edition when you publish a second?
49:55 On having two different author brands
51:11 Why wait before recording your first book's audiobook?
52:22 On StoryOrigin and its uses
52:57 Should you write a whole series or write a few first-in-series to see which one resonates?
54:05 Tips for getting writing done during a pandemic (or other anxious time)
55:53 On starting a podcast
57:03 How to overcome being a perfectionist
57:52 Should you go wide with your first book?

I'll be doing more of these live Q&A sessions, so join me on Facebook.com/thecreativepenn so you get notification of the next one. You can also sign up for my email list and I'll notify you of the next one, plus you get my free Author Blueprint.

Building A Creative Business For The Long Term With Natalie Sisson

June 29, 2020 by Joanna Penn 2 Comments

Podcast: Download (Duration: 56:07 — 45.7MB)

Writing is a life-long practice, and for many of us, a long-term career. But how can you continue to thrive in a creative business while still changing over time? In this interview, I talk to entrepreneur Natalie Sisson about how she pivoted her brand after a change in lifestyle and how books play just one part in her non-fiction business.

In the intro, the latest Audio Publishers Association report on 8 years of double-digit audiobook growth, plus insights from Bookwire's audiobook conference [Publishing Perspectives] and an AI lead in a $70m sci-fi movie [Fast Company].

Plus, join me and Nick Stephenson for a webinar on how to grow your book sales to $1000 a month — or add to your existing sales. We'll be going through how to build your email list and convert that traffic into sales, plus tips for revisiting the basics of your author platform + some more advanced tips for taking sales to the next level. Thurs 16 July at 3 pm US Eastern / 8 pm UK. Click here to register for your free place and also receive the replay if you can't join us live.

Today's show is sponsored by Your Author Business Plan, my mini-course on how to reboot your author career. One student, Rachel, says, “Just completed Your Author Business Plan. I literally *gasped* as I wrote my business summary. So many aha moments. The course helped me understand where I am now as an author and where I want to be.” Just US$99. Click here to learn more.

Natalie Sisson is a New Zealand entrepreneur, author, speaker, host of the Untapped Podcast, and triathlete. Her books include The Suitcase Entrepreneur and The Freedom Plan: Redesign Your Business to Work Less, Earn More and Be Free.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

Show Notes

Knowing when to go from blog posts to book
Writing from scratch, even with blog content available
Books as part of a business ecosystem, but not the whole thing
Making sure our revenue streams align with one another
Is the blogging movement dead?
Streamlining and doing more of what you love
The importance of ‘massive clarity’
Will there be shifts in how we do business as we come out of the pandemic?
Running a global online business that is not US-centric
Marketing to those not in the US
Using systems to create freedom
On having a long-term career but also changing

You can find Natalie Sisson at NatalieSisson.com and on Twitter @nataliesisson

Reassess Your Author Business And Reboot Your Brand With Joanna Penn And Orna Ross

June 24, 2020 by Joanna Penn Leave a Comment

The last few months have given us all a time to reflect. It's been a time of honesty and a time of examination. What do you really want? What do you want to let go of? What do you need to reclaim?

Every month, I do the Advanced Self-Publishing Salon with Orna Ross for the Alliance of Independent Authors and in this episode, we talk honestly about reassessing our author businesses in the wake of the pandemic and what we truly want to achieve in our writing careers. Memento mori. Remember, you will die. So what do you want to do in the time you have?

You can watch below or here on YouTube.

You can also listen below or here on the podcast feed.

We go through:

Why now is a good time to reflect on what you really want to achieve with your author business
“How you spend your days is how you spend your life.” Annie Dillard. If you are not achieving what you want to achieve, how are you spending your days?
Examine your author mindset. Why haven't you done what you wanted to do? [I admit to being afraid as my fiction self, J.F.Penn, and some of the reasons why that may be.
What does your author business eco-system look like now? What do you want it to look like? [For example, do you have an email list set up?]
Creative business is not business as usual. Why we need to balance passion and profit.
What is your author DNA? What are the commonalities across your books?
Fear of judgment and why that is still my issue!

You can find more info here about the Alliance of Independent Authors and just search ‘Ask ALLi' or ‘Orna Ross' on your favorite podcast app to subscribe to the shows.

How To Develop Bestselling Story Ideas With JD Barker

June 22, 2020 by Joanna Penn 2 Comments

Podcast: Download (Duration: 1:01:00 — 49.6MB)

Do you aspire to write better stories? Do you have the ambition to aim for a career that rivals the biggest names in publishing? Today's interview with JD Barker will inspire you and give you some great tips around writing bestselling stories and building a long-term career.

In the introduction, James Daunt of Waterstones and Barnes & Noble talks about the impact of the pandemic and a possible revival in Nook [The Bookseller], the newly-formed Black Writers Guild calls for sweeping change in UK publishing [The Guardian], Smashwords CEO Mark Coker does a round-up of the impact of the pandemic for indie authors [Smashwords blog], I'm doing a Facebook Live this week, Fri 26 June at 5 pm UK / 12 noon US Eastern on Facebook.com/thecreativepenn.

Today's show is sponsored by my patrons, those wonderful people who support the show with a few dollars a month. Knowing that you enjoy the show and still find it useful keeps me coming back to the mic every week after all these years! If you'd like to support the show and get an extra Q&A audio every month (as well as the backlist), go to www.Patreon.com/thecreativepenn

JD Barker is an award-winning and international bestselling author of thrillers and horror. He is also the co-host of the Writers, Ink Podcast with J. Thorn.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

Show Notes

Starting out working as a book doctor
Getting career advice from Dean Koontz and co-writing with James Patterson
How to successfully write cross-genre
Choosing strong ideas and improving a story before it’s written – Writers Ink episode.
On approaching our heroes
The current state of the publishing industry
On the business of selling books
What trad publishers are looking for in book length and how our attention spans are changing
The importance of grabbing a reader right off the bat
Using new, untested platforms to market books

You can find JD Barker at JDBarker.com, on Patreon and on Twitter @jdbarker

Writing Tips: How To Self-Edit Your Novel With Kris Spisak

June 15, 2020 by Joanna Penn 11 Comments

Podcast: Download (Duration: 57:22 — 46.7MB)

Writing a first draft is only the initial step in the journey to creating a novel. The next step is editing, and in this interview, Kris Spisak talks about the different kinds of editing, as well as tips for your self-editing process. Plus, I share my insights from my latest edit on Map of the Impossible.

In the introduction, Apple discontinues iBooks Author [MacRumors] but remember, they have the new Authors.Apple.com, a portal to all things publishing on Apple; #publishingpaidme trended on Twitter and the amounts are listed in this spreadsheet; Written Word Media survey on How Readers Pick What to Read Next; Everything you need to know about pre-orders on the 6-Figure Author Podcast.

Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna

Kris Spisak is a nonfiction author, an editor, podcaster, and international speaker. Today, we're talking about The Novel Editing Workbook, 105 Tricks & Tips for Revising Your Fiction Manuscript.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.

Show Notes

What editing really is and the three levels of editing
Tips for making sure your story hangs together properly
Tools for organizing your story
Writing scenes that are page-turners
Tips for writing compelling characters
Adding sensory detail to pull readers into the book
Tips for writing effective dialogue
Common writing issues to watch out for
The editing an author can do themselves, and when they need professional assistance

You can find Kris Spisak at Kris-Spisak.com and on Twitter @KrisSpisak

If you need more help, you can find my list of editors and proofreaders here, and also my tutorial on how to find and work with a professional editor here.

Writing, Publishing And Book Marketing Facebook Live QA June 2020 With Joanna Penn

Building A Creative Business For The Long Term With Natalie Sisson

Reassess Your Author Business And Reboot Your Brand With Joanna Penn And Orna Ross

How To Develop Bestselling Story Ideas With JD Barker

Writing Tips: How To Self-Edit Your Novel With Kris Spisak

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Thanks for visiting The Creative Penn