What are indie authors still getting wrong with book cover design? Plus color theory, when to rebrand if your book has been out a while, intellectual property considerations with design, and more with book cover designer, Stuart Bache.
In the intro, I mention Mike Shatzkin's article on imprint consolidation and why traditional publishing is embracing audience-centric models with lower fixed costs. [Idealog]
Plus, changing heads when writing multiple series, why writing for voice is so important. “In the beginning was the Word, not the Scroll.” [The Atlantic]
Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn
Stuart Bache has worked as a professional book cover designer for over a decade working with publishers like Hodder, Puffin and HarperCollins, and authors like Steven King and Lionel Shriver. He is now the founder and art director of Books Covered, designing market-leading book covers.
- Stuart’s start in design and shifting to working with indie authors
- Mistakes authors make with their covers
- The two important elements of colour in book design
- When to replace dated book covers
- Considerations for Intellectual Property rights when working with a cover designer
- Options for free and inexpensive book cover design.
- Stuart has a course on Book Cover Design here.
- Tips on using book covers effectively in ads
You can find Stuart Bache at BooksCovered.co.uk and on Twitter @stuartbache @bookscovered
You can find my list of recommended book cover designers here (which, of course, includes Stuart!)