Authors have to do a lot of their own marketing.
That’s the reality of the publishing industry whether you get a publishing deal or you self-publish. But these days anyone can market globally using just a computer and their time.
It will take effort but it doesn’t have to cost you much – and you might even enjoy it!
Everything I know about book marketing is now available in the Amazon #1 bestselling book ‘How To Market A Book’. Click here to read more or buy links.
Below are lots of free articles, audios and inspiration for marketing your books. Just click on the links to find out more, and at the bottom you will find multimedia courses to take your learning even further.
Start With The Basics …
The Polarities of Book Marketing: Where do you sit on the scale?
Help! My book isn’t selling. 10 questions to answer honestly if you aren’t making enough sales
Book Marketing Questions to Help you Sell More Books
How authors and writers can build an email list for marketing
How to grow your fiction email list subscribers. My case study.
Fantastic webinar replay with Nick Stephenson on how to build your email list and reach readers
How to build a list of readers for your next book launch
A Tale of Two Author Brands – Why I am Joanna Penn and J.F.Penn
Book Marketing Tips For Fiction And Non-Fiction Authors
Book marketing: Generosity, social karma and co-opetition
Book Marketing Plan: A Definitive Checklist from Tim Grahl, Book Launch expert
No Platform Needed – Short Term Marketing Tactics
The Importance Of Keywords For MetaData And The Discoverability Of Your Book
Choosing the right sub-categories and keywords is one of the most important aspects of self-publishing. I’ve recently used a couple of reasonably-priced reports from K-lytics to determine the data to use for new 
books and also repositioning older ones. I hate fiddling around with data so it’s great to find someone who loves it and makes it easier for us all! Click here to read more about K-lytics reports
How to hit the USA Today list as a single author with ad stacking
For book marketing through email blasts, BookBub is still the heavy-hitter, but I also recommend FreeBooksy, BargainBooksy, Red Feather Romance, and NewInBooks. They have options for wherever you are on your author journey, it's more affordable than BookBub and you are more likely to be accepted.
Marketing Your Way To A #1 Amazon Bestseller With Rachel Abbott
How EBook Readers Shop And The Importance Of Sampling
Need help researching your Amazon keywords for self-publishing or Amazon/Facebook advertising? I recommend KDP Rocket – click here to check it out.
Save Time In Getting Book Reviews And Formatting Book Sales Descriptions With Jim Kukral
The Ultimate Guide To Goodreads For Authors
Book Marketing Using Paid Promotion: Targeted Email Lists
Attract national media and TV by using keywords in your non-fiction book title
Book marketing: On changing book covers
Author Platform and Content Marketing
Content marketing for authors and writers
3 Reasons for Writers to Have a Blog … and 3 Reasons Not To
Book marketing with visual content – how to stand out with images
Microdomination: Branding, Content Marketing And Social Media With Trevor Young
How to use Wattpad as an author
Author Websites, Branding And CopyWriting With James Chartrand From Men With Pens
Getting A Book Deal And Launching A Bestselling Non-Fiction Book With Marianne Cantwell
Social Media
How To Sell Books With Social Media
7 Social Networking Mistakes To Avoid
Content marketing, Google Plus and Book Marketing Tips With Penny Sansevieri
Want To Learn More?
For more book marketing and promotion tips, check out the category backlist.
If you’d like to learn more:
- Buy the Amazon #1 Bestselling book “How To Market A Book”
- You can also listen to The Creative Penn podcast on iTunes here, or check out the backlist of over 300 episodes here.
- Click here for a list of books, resources, tutorials and tools for book marketing
You can watch and subscribe to my YouTube channel here.
