Authors have to do a lot of their own marketing.
That’s the reality of the publishing industry whether you get a publishing deal or you self-publish. But these days anyone can market globally using just a computer and their time.
It will take effort but it doesn’t have to cost you much—and you might even enjoy it!
Everything I know about book marketing is now available in the Amazon bestselling book ‘How To Market A Book Third Edition. Click here to read more or buy links.
Below are lots of free articles, audios and inspiration for marketing your books. Just click on the links to find out more, and at the bottom of the page you will find multimedia courses to take your learning even further.
(1) Start with the basics
Prerequisites for Author Marketing Success
The Polarities of Book Marketing: Where do you sit on the scale?
The Book Marketing Mindset for Authors
When To Start Marketing Your Book And How To Balance Your Time
(2) Optimize your book
Attract Readers with a Great Book Sales Description
Choose The Right Categories And Keywords For Your Book
Need help with keywords? Check out Publisher Rocket
Ned help with categories? Check out K-lytics genre reports
Pricing Books And The Use Of Free
(3) Set up your website and email list
How to Build Your Own Author Website in under 30 mins [Tutorial]
Tutorial: How To Set Up Your Email List
Sell More Books Webinar Replay: How to Build your Email List and Reach Readers
Fantastic free webinar replay with Nick Stephenson on how to build your email list and reach readers
(4) Take it further with more marketing ideas
16 Ways to Market Your Audiobook
Content Marketing for Authors and Writers
Book Marketing With Visual Content. 7 Ways To Stand Out With Images
Integrity, Authenticity, Generosity, Social Karma
(5) Book marketing strategy, launching and relaunching
Book Marketing Questions to Help you Sell More Books
Interviews on book marketing
Strangers to Superfans. Book Marketing with David Gaughran
How to Build a Youpreneur Business Around a Personal Brand with Chris Ducker
5 Important Things that Authors Need to Know About Self-Publishing with Mark Dawson
How to Use the Polarities of Marketing to Craft the Best Plan for your Book
Selling More Books in Print with Ingram Spark and Aer.io with Andy Bromley and Ruth Jones
How to Make Your Book a Perennial Seller with Ryan Holiday
Secrets of a 7-Figure Non-Fiction Indie Author with Joseph Alexander
Top 5 Mistakes of Indie Authors with Ricardo Fayet from Reedsy
Mastering Amazon Ads with Brian D. Meeks
Mobile, Multimedia, and an Audience of Voracious Readers with Ashleigh Gardner from Wattpad
Want more help?
How to Market a Book Third Edition is out now in ebook, print and audiobook editions.
Click here for a list of books, resources, tutorials and tools for book marketing
If you'd like some more help on your author journey, check out:
- My free Author 2.0 Blueprint ebook and video mini-series.
- My Books for Authors
- My Courses for Authors, including How to Write a Novel and How to Write Non-Fiction
- The Creative Penn Podcast, interviews, inspiration and information on writing, publishing, book marketing and creative entrepreneurship every Monday
- My videos at YouTube.com/thecreativepenn
- Join the Alliance of Independent Authors for education, advocacy, help and networking with other indie authors
