We all want to sell more books, and in this episode, Dave Chesson from Kindlepreneur gives some actionable tips on how to use keywords for better book marketing.
In the intro, I discuss how audiobooks are becoming the dominant format for reading in Sweden and why the subscription model is on the rise. [The New Publishing Standard.] Plus, why audiobooks will be boosted by Amazon's new Echo Input [The Verge], Echo Auto [The Verge], and the Audible app on the latest Apple watch. [The Digital Reader]
Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com.
- The deeply personal reason Dave created Kindlepreneur
- The differences between finding keywords for fiction and non-fiction
- Steps to take to find words your potential audience will be searching for on Amazon
- The difference between broad and specific keywords. We discuss Keywords Gone Wild article on The Book Designer.
- How to breathe life back into a book that hasn’t been selling
- Dave’s thoughts on format (ebook, audiobook etc.) and keywords
- Using your 7 keywords to create a list of thousands for AMS ads. Plus, click here for Dave's FREE Amazon Ad Training Course
- Ideas for blog content that will draw in readers and other writers in your genre
You can find Dave Chesson at Kindlepreneur.com and on Twitter @DaveChesson