Today I’m talking about a common question I get asked all the time: how much time do you spend writing and how much time on marketing?

You can watch the video below or here on YouTube, or read the transcript below.

In the video, I cover:

• The (incorrect) assumption that the job of a writer is just writing, but it has always included marketing.
• Marketing generally IS writing, whether you're blogging, prepping for a video or a podcast, or writing social media, writing text is the cornerstone of marketing.
• The question implies that only the ‘writing' side is valid, whereas marketing can also achieve some of the goals of writing e.g. many people who have found my videos and audio podcast useful have not read my books, but I have still been useful on their author journey.
• Organizing your time is about splitting it into creative blocks and marketing blocks, so you can effectively find time for both.

For more marketing tips, check out How to Market a Book, available in ebook, print, and audiobook formats.

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There are many ways to market your books, but most marketing will drive readers to your sales page on the online bookstores, and there are ways you can improve it so they stick around and buy.

In today's article, Chrys Fey outlines how you can improve your Amazon book sales page.

Amazon is the place to be if you’re an author. Even if you publish wide, this is where the reviews that matter, the reviews that influence sales, come in.

This is where most readers come to buy reading material. This is where an author could potentially make it onto a bestseller list.

Your Amazon book page is like a home for your book, your fans, and any potential readers. Just as you decorate your home to make it inviting, cozy, and reflect your style, you can do the same for your books’ pages on Amazon.

You may not be able to change the color scheme, but you can include as much information as you can about your books for Amazon customers. The more compelling, insightful and fun the information, the better.

Obviously, you’ll want to have the full blurb for your book set up for readers, but don’t stop there!

Here then are 5 ways to spice up your Amazon book pages:

1. From the Author

Pay special attention to the “From the Author” section. Use this spot to provide additional insight into your book. If you’ve done an author interview recently, or have done several in the past, put a few of the best questions you answered in this section. You’ll want to highlight questions that brought out the best answers that readers would find interesting. Make sure the answers aren’t too long. One small paragraph is a perfect length for an in-depth answer.

If you have ever shared tidbits or secrets about your book on social media, you can also add that to the “From the Author” section. Or you can tell a story about how you got the idea for your book. Just don’t post any spoilers!

2. Tagline

Begin the “Product Description” area with your book’s tagline. Come up with a single sentence to entice readers and get them to read your blurb. A tagline usually reveals the main plot point.

You can also end the blurb with a closing or wrap-up sentence to intrigue readers to take the final step and one-click. I have one such sentence beneath the description for Seismic Crimes (Disaster Crimes Book 2). “Take a walk with Chrys Fey through disasters, criminal activity, and blooming love.”

3. Highlight a Book’s Length

You can put a line above the blurb to highlight the book’s length in pages. I do this for my eBooks that aren’t novel length (novellas and short stories). I put asterisks around this information to make it more visible. Why do I put this detail first? Because I don’t want readers to be disappointed thinking one of my eBooks is longer than it actually is.

Although I do this, there has been a couple of instances where a reviewer negatively mentioned an eBook being too short. Mostly this happens when a book is free or on sale and a reader one-clicks without reading any of the book’s info. If this happens to you, even when you put this info at the top, it’s not your fault. Brush off that review and that comment, because you did what was necessary to make sure potential buyers understood the length.

4. Extra Descriptive Details

• Categories: Put a list of categories (3-5) under your book’s blurb for readers who might want to know what genres/categories your story falls under. This is especially good for those readers who don’t scroll down to see the product details.

• Content Warning: A content warning is smart for books with sensitive content that readers may not feel comfortable reading. For instance, if your book is for mature readers due to sexual content, has explicit language, or contains triggers (drug use, sexual abuse), mention it in the description, beneath the book’s blurb.

• Series: Is your book part of a series? Add an ordered list of each book in the series in the description section. This is excellent for readers who may want to know what books come before or after the one they are looking at, especially if they are new to the series.

5. Editorial Reviews

Maybe you have editorial reviews for your book on its book page. Or maybe you don’t.

You don’t need to wait for a review from Publisher’s Weekly (or the like) to use the Editorial Reviews section, though. Did you have authors beta read your book? Ask them for a blurb of endorsement. Or submit your book to be reviewed by InD’tale or Readers’ Favorite. Also, send requests to book bloggers. If your book is accepted and reviewed, quote a part of the review in this section.

You can quote a review even if you don’t get a 5-star rating. All you need is one sentence that praises your writing, characters, or plot. That’s it. One little sentence.

If you have a prequel, sequel, trilogy, or series, spotlight a few of the best reviews for each book in the editorial section of each book page. I did this with each instalment of my Disaster Crimes series. I begin with reviews for the current book (the book page I am on) and then follow it with a couple of reviews for each book in order. This is a great way to promote all of the books in a series, and hopefully get more sales from one instalment to the next.

If you’re not doing these things, go do them now. Or do something different if you get another idea from these tips. Make your books’ pages stand out. Make your books’ pages a place for readers to find out what they’ll need to know to read your book, or a place for them to gather a little more information after they read your book and are posting their reviews.

What would you like to see on a book page for a book you love? If you can answer that question then you have something you can do for yours.

Have you applied all these tips to your Amazon book pages? Please leave your thoughts below and join the conversation.

Chrys Fey is the author of Write with Fey: 10 Sparks to Guide You from Idea to Publication.

Catch the sparks you need to write, edit, publish, and market your book! From writing your novel to prepping for publication and beyond, you’ll find sparks on every page, including 100 bonus marketing tips. Fey is an editor for Dancing Lemur Press and runs the Insecure Writer’s Support Group’s Goodreads book club. She is also the author of the Disaster Crimes series.

Podcast: Download (Duration: 1:09:03 — 56.1MB)

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If you want to have a long-term career as an author, you need readers to care about you and want to buy your books over the years to come. So how do you turn strangers into superfans? I discuss this and more book marketing tips with David Gaughran in today's show.

In the introduction, I discuss the embezzlement at ‘famed' New York literary agency, Donadio and Olson, as reported by the New York Post this week. I encourage authors to educate and empower themselves and take control of their author business. Read Kris Rusch's informed article, and Chuck Palahniuk's blog post about how he is broke because of it.

I also mention the potential impact of Patricia Cornwell signing with APub [Business Wire] and predict that this will be the first big print run when APub books appear in high street bookstores. Plus, customers in Australia will be blocked from shopping on Amazon.com after July 1, 2018 because of 10% GST. This will impact Kindle users [The Digital Reader]. Make sure you have licensed your books for Australia if you want readers to be able to find them.

Want to write non-fiction and turn your knowledge into words? Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book?

Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and coming soon in audio format. I also have a multi-media course, How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018.

David Gaughran is the bestselling author of historical fiction, short stories, and popular guides for writers. His latest book is Strangers To Superfans: A Marketing Guide To The Readers' Journey.

You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.

Show Notes

• The ups and downs of David’s author career over the past few years

• The effects of a disappointing book launch

• Staying current with book marketing strategies

• What the Buyer’s Journey is and how it applies to authors marketing their books

• How Kindle Unlimited has changed the book landscape, even for those not enrolled in the program

• Why KU isn’t a magic bullet

• How much Also Boughts matter for book sales

• The five stages of the reader journey and why we sometimes accidentally focus on the wrong stage

You can find David Gaughran at DavidGaughran.com and on Twitter @DavidGaughran

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Let's face it, none of us would do book marketing if we could find someone else to do it for us in an effective and reasonably-priced manner!

But the reality of the author life is that you will have to market your book/s, however you choose to publish. In today's article, Belinda Griffin examines how to change your mindset and embrace marketing as part of the creative journey.

Have you ever sat at your computer paralysed by fear as you agonise over what to say in a 280-character tweet?

It’s ridiculous, you’ve written an entire series of novels, you have a great flair for writing, but this tweet, this tiny message to the world… it’s impossible!

You’re not alone. I’ve suffered from this myself and spoken to plenty of other writers who feel the same. You’re not crazy, or stupid, or anything else you may have called yourself. There is, in fact, a very reasonable explanation for your struggle.

Why authors resist book promotion

The truth is many, if not most, authors are introverts. Being an introvert isn’t the same as being shy, but some authors are crippled by shyness too.

According to the website Introvert, Dear, the definition of an introvert is, “someone who prefers calm, minimally stimulating environments. Introverts tend to feel drained after socializing and regain their energy by spending time alone.”

I can relate to that.

It makes complete sense that introverts would enjoy writing, being alone with their stories and characters, and also that writers would be introverts. It’s a perfect match.

But what about when it comes time to market those stories? What happens when an introvert, or somebody crippled by shyness, has to promote themselves and their work?

Joanna has talked a great deal about the problem of self-doubt and imposter syndrome and I find this quote from her book The Successful Author Mindset particularly reassuring:

“Embrace self-doubt as part of the creative process. Be encouraged by the fact that virtually all other creatives, including your writing heroes, feel it too with every book they write.”

Self-doubt can sabotage a writing career before it even begins if you allow it to stop you from writing or hitting publish. But quite often it is possible to swallow your fear long enough to get a book written and up for sale.

The real problems start afterwards when an author realises that they will need to market their book if it is to be successful.

That means being active on social media, blogging, sending emails. All of which is bad enough for many, but then there are live speaking engagements, YouTube videos and podcasts. Oh, my!

It means being more visible than you have ever been in your life.

Cue nausea.

Book marketing jars with who you are.

Back to that tweet. The real reason why it is so hard to write it is not that you can’t think of the words, it's that you can think of too many words!

The problem is you’re over-analysing exactly how it will sound – too serious, too boring, will people understand the humour? Do you sound witty and intelligent or smug? Should you use this hashtag or that one?

In short, you’re wondering how you will be judged.

You’re putting yourself out there in a way that isn’t natural to you and it’s darn scary.

Plus, you really don’t enjoy small talk or unnecessary conversation, so why would you want to contribute to the banal conversation that takes place online? The same goes for email – you hate being bombarded with messages, so why would you want to inflict them on others?

Growing a following, an author platform, feels completely alien when in real life you only like to socialise with a select few people. You’ve certainly never pictured yourself as the leader of a tribe.

Everything about book marketing and promotion seems to jar with who you are as a writer.

But it doesn’t have to.

Make meaningful connections

It’s easy to think that you need to be a bold extrovert to market a book, but that isn’t true. Introverts are actually very well equipped to make meaningful connections, and those are important in marketing.

Book marketing isn’t about who can shout the loudest. My definition of book marketing is this:

“Book marketing is about getting to know readers, listening to what they want and satisfying their desires.”

As an introvert, I’ll bet you can be a great listener.

When you set about marketing your book you can expect a rollercoaster of emotions. One minute you’ll be terrified of being seen or heard, the next you’ll be desperate for some attention.

Afterall, you may be shy or introverted, but you still have hopes and dreams. You still have big goals for yourself.

You want to get your book in the hands of readers or you wouldn’t have written and published it, and you quite reasonably want to make a living from your writing. For that to happen, people need to know about your book.

Never will you feel so pulled in two directions – wanting to be both visible and invisible – as when you are marketing a book.

Commit to expanding your comfort zone

So, what is an introverted author to do?

Firstly, learn what book marketing really is. It’s about building relationships with readers as well as other authors and bloggers who can help you promote your book.

It’s about offering value before inviting someone to join your email list and from there continuing to develop the relationship.

Marketing, at its core, is all about know, like and trust.

You don’t need to be clever or witty or anything other than you.

It can be difficult at first to show who you are, but you can begin with baby steps. Start by sharing other people’s content on social media until you are ready to say something of your own. That’s always the best way to start anyway.

It is possible for introverts to shine on social media if you plan your content and make sure your activity is meaningful.

Commit to expanding your comfort zone. Experiment with what feels comfortable and don’t feel obliged to do too much too soon.

Make a plan for your marketing activity. Think about what you’re prepared to do and what you’re not.

• What are you prepared to share of yourself?
• What is off limits?

If you decide to start a blog, have a plan for it. Experiment to find out what you enjoy blogging about.

Think about what excites you that you can share with others. This could be what you are learning about the writing process, or what you are learning about for your writing – your research, for example.

As you grow in confidence, perhaps you will decide to podcast or vlog or give a book talk.

Few authors start doing these things right out of the gate. Firstly, you will get burned out if you take on too much in one go, but secondly, you need to be kind to yourself.

Stretch that comfort zone slowly and steadily. If you try to do too much too fast, there’s a good chance things won’t go well and you’ll take two steps back.

Practice saying ‘yes’

Practice saying ‘yes’ to opportunities that come up, instead of instinctively saying ‘no’.

If you get invited to do a talk or a signing, it’s natural to feel like you want to run screaming in the opposite direction, but this could be an amazing opportunity for your books that won’t come up again unless you say yes.

If you say yes, who knows what other opportunities it may lead to?

It’s important to understand that expanding your comfort zone is an ongoing process. Every time you achieve a new level of success or do something you haven’t done before, there will be a new boundary to overcome.

You will need to keep pushing that boundary. But if you have done it once, you can do it again.

Wherever you are on your journey, take a moment to look back to see how far you’ve come. Congratulate yourself on your achievements so far, as that will make it easier when you look forward and see the next challenge coming up.

Find your motivation

We may be introverts, we may be quiet and shy and like nothing more than to hide from the world with a good book, but if we want to give our books the best chance of success, and if we want to reach the goals we set for ourselves as writers, we need to roll up our sleeves and commit to taking action, to being visible and stretching that comfort zone.

One of the ways we can do this is to keep our big ‘why’ front and centre. What is it that motivates you to keep going when you’d rather run the other way? What are you doing all this for?

When your ‘why’ is bigger than your fears, when the fear of not achieving what you’re striving for is greater than the fear of being visible, that’s when you’ll be able to tackle anything.

Do you feel challenged by the idea of marketing your books? Please leave your thoughts below and join the conversation.

Belinda Griffin is a Book Marketing Success Coach teaching indie authors how to make their ideal readers fall in love with them with effective marketing so that they can confidently achieve much greater exposure and sales without experiencing overwhelm. Belinda runs SmartAuthorsLab where authors embrace experimentation, to see what works for them.

Grab your FREE guide: How to get your book noticed with fantastic results! & follow Belinda on Twitter @SmartAuthors.

For the first two years I was writing and blogging and podcasting and doing social media, I felt like I was howling into the wind. 

I followed people online who were doing amazing things and I couldn't ever imagine being like them. I couldn't imagine having an audience who would care about what I wrote. 

But I kept writing, kept blogging, kept podcasting, kept reaching out to other writers, and slowly, I started to find an audience who liked my work. It can happen for you too. 

In today's article, Natasha Bajema explains how she's managed to attract a following as a new author.

Superfans are the holy grail for any author.

Former Wired editor Kevin Kelly famously argued that 1,000 superfans is all you need for success as a creator (authors, musicians, artists… anyone who sells things they create). A superfan is someone who will buy anything you produce and sing your praises to anyone who will listen, winning you potential new fans for your books. Word of mouth is incredibly powerful for selling books, and that’s why authors strive to get superfans.

If you’re a new author like me, you probably want to know all the secrets of gaining loyal superfans who love and promote your books. You might also wonder if there’s something you can be doing now to get a head start. If you haven’t published a book yet, is this something you should start thinking about now? Or do you have to wait until you press publish?

In the interest of full disclosure, I don’t have all the answers yet. That’s why I reached out to fiction author and self-publishing guru David Gaughran to interview him about his newest book Strangers to Superfans: A Marketing Guide To The Reader Journey.

[Note from Joanna: David Gaughran will be on The Creative Penn Podcast soon to discuss the book.]

Gaughran says,

“…half the battle is knowing your Ideal Reader and the kinds of things she responds to (and what she hates). It’s about not viewing your readership as some kind of amorphous blob but a collection of individual people. Actual human beings!”

In his book, Gaughran suggests that we should “view things from our Ideal Reader’s perspective and map out their customer journey, i.e., from being a reader which is unaware of our work all the way to being a rabid fan.”

Your goal as an author is to get them to complete the Reader Journey: the stages of a reader moving from being merely interested to actually buying your book to later becoming a superfan. The five stages are discovery, visibility, consideration, purchase, and advocacy.

Although a reader’s progression through the stages isn’t necessarily linear, there are “different challenges or chokepoints along the way, all of which require different solutions.” Gaughran offers a practical guide “to map out the Reader Journey and optimize each stage.”

Even though I’m a new author, I’ve designed my entire launch strategy around winning over superfans early on in my career. However, the stage of getting my readers to advocate for my books and become loyal superfans feels really far away.

As I began reflecting on the Reader Journey and my own journey as an author, I discovered some interesting synergies. I realized that there might be actions authors can take early on in their careers, and I’m doing some of them already.

Below, I weave insights from my interview with David Gaughran into some early lessons learned from my author journey and my quest to win over superfans.

Lesson #1 – Get Yourself Out There

If you asked me to pinpoint the one thing that fundamentally altered my author journey last year, it would be my decision to attend a number of writing/self-publishing events where I met other people within the Indie community. In other words, reaching the discovery and visibility phases of my Author Journey.

In the Reader Journey, Gaughran explains that in the Discovery stage, “all readers start off in the same place: being completely unaware of our work. The Visibility stage is when a reader is tangentially aware of you.”

The same concepts apply to you as an unknown author within the Indie community. You need to get out there as a writer, attend events, and network as much as possible.

I know that’s not what my fellow introverts want to hear. Can’t you just join Facebook groups to interact with other writers? Not if you want to jumpstart your writing career and receive opportunities for getting in front of your ideal readers.

Although the Internet allows us to develop virtual writer communities, it’s always better to connect with other authors in person.

Being known by other writers can be powerful for your author journey. Why? Because you’ll get opportunities that will help sell your books that you wouldn’t otherwise have access to.

At events, you might meet authors in the same genre who are willing to do cross promotions. If they really like your book, they might be willing to promote it directly to their reader list. Perhaps, you might go far as finding a collaboration partner to produce more fiction faster.

If other authors don’t know who you are, they can’t send their readers to you. If you don’t know other writers, you’ll miss out on opportunities to collaborate. You’ll also miss out on the chance to get smarter about self-publishing and creating superfans.

To most introverts, myself included, the notion of networking can seem rather daunting. But writing and self-publishing conferences are where the real magic happens. It’s where you’ll plant the seeds for discovery and visibility for your career as an author.

If you’re worried about not fitting in or don’t know what events to attend, start by listening to podcasts.

Not all writing conferences are created equal. Tuning into podcasts is a great way to learn about what events to attend and prepare to talk to other authors in the Indie community.

After listening to several hours of podcast per week, you’ll gain sufficient understanding of the self-publishing industry to blend in and feel confident when you network with other authors.

Even though I’d rather hide in a corner most of the time at a writing conference, that extra boost of knowledge from podcasts helps me have the courage to put myself out there and make some extremely valuable connections. I’ll give you an example from my own experience.

In the fall of 2016, I began listening to the Self Publishing Podcast (now called the Story Studio) where I learned about the Smarter Artist Summit hosted every year in Austin, Texas by Sterling and Stone’s Johnny B. Truant, Sean Platt, and David Wright. For months, I wrestled with the financial expense and anxiety of attending the event but finally bit the bullet.

At the Summit in April 2017, I made some amazing connections with writers at all stages of their careers along with well-known experts on self-publishing such as Michael Anderle, David Gaughran, and Mark Leslie Lefebvre.

After the event, I followed up with Mark to brainstorm my ideas about experimenting with crowdsourcing and using a Kickstarter campaign to create a superfan base. He was so excited about my ideas for building my reader audience that he promised to have me on his podcast.

A few weeks ago in March 2018, Mark and I wrapped up an interview for his new Stark Reflections podcast where I talk about my successful Kickstarter campaign.

If I hadn’t put myself out there, I doubt I’d be doing any podcast interviews or even writing this post. To plant the seeds of discovery and visibility for the future, you need to network, meet other authors and find opportunities to collaborate, and talk to members of the self-publishing industry to learn about the latest trends.

Lesson #2 – Put Something Out There

The days of hiding away alone in your office to write, edit, and publish novels and succeed as an author are over. You need to establish a platform and social media presence to be a successful author these days.

And to do this, you need to put out quality content as soon as possible. So, stop waiting, hemming and hawing, and get something out there already.

Your author platform is crucial for discovery and visibility, but also for the third stage of the Readers’ Journey. Gaughran notes “the Consideration stage is when readers are actually on your product page and considering the purchase of your book.”

This is when your book cover, blurb, and sample are incredibly important to convince a reader to buy your book. But I believe your author platform is key here as well.

Compare and contrast two hypothetical authors who just launched their first book. Author A created a professional-looking website several years before publishing their book and began uploading high-quality content on a regular basis. Meanwhile, Author B doesn’t have a website or any other online content at the time they launch their book.

Now consider potential readers interested in both authors. They look at the books by Author A and Author B and decide to look them up online for more information. They find nothing about Author B, but a diverse collection of posts by Author A that allows readers to get a feel for the author and their voice.

Which book do you think readers will take a chance on?

Moreover, readers can’t discover you if there’s nothing to find about you online. If you don’t publish anything or have an active social media presence until you launch your books, there’s nothing to help readers to gradually get to know you and remember you.

Putting something out there before you launch your books is not just about building your reader audience. It’s also useful for leveraging opportunities you gain through networking with other authors.

Without any online content, the connections you make at author events or even virtual communities may lose strength because there’s nothing tangible to build them on.

A finished novel is not necessary to begin building your reader audience and increasing your future potential for discovery, visibility, and consideration. I’ve tried a number of interesting options for publishing content and have been slowly building my reader audience.

In April 2016, I launched my website with a blog where I post regularly about my author journey. Over the course of two years, I’ve published 34 blog posts tracking the evolution of my career and sharing my insights along the way.

About 2,400 people have visited my website and viewed 4,682 pages of my content. My blog has 48 followers from the WordPress community, but I get most of my traffic from my social media presence on Facebook (511 friends), Twitter (420 following), and LinkedIn (1,169 contacts).

Admittedly, these stats are not wildly impressive, and I didn’t find blogging very helpful for gaining fiction a ton of readers. However, at minimum, readers can find discover me through my content on search engines.

In my first year of blogging, most of my traffic came from Facebook. But by the second year, most of my traffic is coming in from search engines. That means that people are discovering my website through web searches and content. As such, my website/blog now serves as part of my author platform where prospective readers can learn more about me before buying my book.

If you’re really brave (or crazy), you could also post draft chapters online to generate reader interest. In the fall of 2016, I started a crowdsourcing experiment and began releasing scenes of my first mystery novel Bionic Bug on Wattpad and giving my readers the opportunity to vote on three choices for the next scene.

Once the votes were in, I wrote the scene with the most votes. I gained a small but enthusiastic following for Bionic Bug. Most of these people are now my superfans and supported my recent Kickstarter campaign.

You might also consider a soft launch strategy for your series to gain traction with your reader audience in advance of your formal launch. Many authors are now holding several books in a series back until they can release them successively in a rapid sequence. This allows authors to leverage momentum of each book, maximizing opportunities for discovery and visibility on Amazon.

The truth is that you don’t have to wait to “bank” your books. You can have your author cake and eat it, too.

One of the great things about the Internet is that you don’t exist at an online retailer until you press publish. That means you can wait to release your books on Amazon, while still publishing them on other smaller retailers.

I’ve made my first novel Bionic Bug available on Kobo while I’m working on the second, third, and fourth books in the series. This way, I can direct interested readers to buy the book and leave a review and begin building my reader audience long before I make a splash on Amazon.

Putting my book out there, even with limited availability, has led to many new exciting opportunities that I would not otherwise have had.

If you have a book finished and want to release the first few in your series at the same time, don’t wait to build momentum. You won’t regret getting started early.

By the time I release the four-book series on Amazon in late 2019, I expect to already have an enthusiastic launch team to help me spread the word and leave reviews.

You need to put something out into the universe to start a ripple effect. Since it takes a long time to develop momentum, it’s a good idea to start on it sooner rather than later. If you do put something out there, then you should make sure the content represents the quality you wish to be known by (or clearly state that something is a draft upfront).

Lesson #3 – Start Your Reader Engagement Now

One of my greatest fears as a new author is to launch my series on Amazon and then hear the sound of crickets. That’s why I’m planning ahead and putting pieces into place to support the different stages of the Readers’ Journey. You can start engaging prospective readers and winning over superfans long before you launch your books, but it can get tricky with time management.

According to Gaughran, the final two stages of the Reader Journey are the Purchase stage when readers are actually reading your book and the Advocacy stage which takes place after a reader has finished your book. This is the point at which reader engagement becomes especially important for cultivating superfans.

If you already know your Ideal Reader, he suggests “there are two main things an author needs to do to help more readers become superfans. One is pretty easy and just requires a little set-up—which is having pristine end-matter and being present where your readers are in terms of social media. The other is quite hard and requires constant work—and that is having some form of open channel with your readers which keeps them happy and engaged. Any organic two-way communication between you and your readers creates engagement.”

One-on-one reader engagement requires a great deal of time and regular personal communication.

Unfortunately, there are only 24 hours in a day, and many of us have full-time jobs and family obligations. It’s also a well-known fact in the self-publishing industry that the best way for you to make more money as an author is to write more books. Time is money.

This is probably the reason that Gaughran claims that most authors spend more time building large email lists rather than considering their engagement levels. “You need to make readers feel valued, and a part of what you are doing… but generating the level of excitement in your readers that will make a truly impassioned recommendation, that’s where it gets complicated.”

I’ve been trying out a few ways to engage readers in advance of my book launch that leverage my current work, but simultaneously provide an interactive experience for my readers.

The great news about being an Indie author is that you own your intellectual property. That means you can get creative with your content to engage your readers and kill more birds with one stone.

Recently, I built upon my early crowdsourcing efforts to launch a Kickstarter campaign for Project Gecko, the second book in my series. I offered limited edition signed hardcover copies of Bionic Bug as the main reward. I also invited backers to sign up for my fan club where they would become members of the Lara Kingsley Series Facebook Group and get the opportunity to help choose names, settings, and details about the storyline in Project Gecko.

The Facebook group has been underway for several weeks. Every few days, I ask my fans to brainstorm ideas on a specific issue in my draft. I collect a list of ideas, choose my favorites, and then put it to all of my Facebook contacts for a vote. I’ll use the winning ideas in my book and give credit on a special page in the back of my book.

In the coming months, I will also be launching a weekly podcast around my first novel, Bionic Bug. In the front matter, I’ll be leveraging my expertise from my day job and discussing the latest emerging technology headlines.

In each episode, I’ll read a chapter from my book. Then I’ll conclude the episode with behind-the-scenes information. To gain support from my reader audience, I plan to have a Patreon page that offers a few cool rewards.

Both of these projects are quite time intensive, but they are doing double duty and helping me to accomplish my overall goals for my formal series launch in 2019. Through reader engagement on my Facebook group, I’m cultivating superfans who will hopefully help me with my book launch and reviews. With the podcast, I’ll be adding valuable content to my website, increasing my chances of moving readers through the stages of discovery, visibility, consideration, purchase and advocacy.

Superfans Want to Get Involved at “Fan Zero”

It’s never to early to begin understanding your ideal readers and cultivating your superfans. As you begin your author career, there are things you can do in advance to set yourself up for your future launch that improve your chances for creating superfans.

Michael Anderle recently suggested one of the secrets to creating superfans is to involve them from the beginning: “the strategy, no matter the tactic is to get fans INVOLVED in the creation of the stories. Give them a place to voice ideas, suggestions, and become part of the story.”

Several successful authors such as Andy Weir (The Martian) and Hugh Howey (Wool) have tinkered with involving their readers at the beginning of their bestselling careers.

Once you know your Ideal Reader, Gaughran says “it’s about focusing on your core audience, not trying to be all things to all people, creating engagement, and delivering value in every interaction.” In his new book, he offers advice for creating superfans at each stage of the Readers’ Journey.

So far, I think my strategy to develop superfans has paid off and may even prove successful in fueling my series launch in 2019. In the past three months since publishing Bionic Bug on Kobo and running my Kickstarter, I’ve sold 83 books (ebook and hardcover), gained at least 42 brand new fans and earned about $2,440 from book sales. I’m not going to quit my job just yet, but I’m pleased with these results.

Here are some other authors who have used these tactics successfully.

Crowdsourcing:

• In 2015, Eric Mack began crowdsourcing an entire science fiction novel, which was finished last Spring. He served as the lead writer, developed the story concept and acted as admin on an open Google Doc where anyone could provide input into the draft.
• Hugh Howey, bestselling author of the Wool Trilogy Series, also has used crowdsourcing to get ideas for his novels.
• I also discovered that Andy Weir, author of The Martian, crowdsourced aspects of his bestselling novel (which is now a movie starring Matt Damon and other Hollywood A-listers).
• More recently, CJ Bernstein has developed an online interactive reader experience that allows him to get readers signed up to his email list in advance and earn revenue before his first book release.
• Maria Luis, a romance writer, has created a weekly love serial called Undeniable. Each week, she writes a new scene in a romance story and offers readers the opportunity to vote on options for the next scene. She discusses how this strategy has helped her build the fan base for her books on the Self Publishing Formula podcast.

Podcasting:

• I’ve recently launched a podcast around Bionic Bug in which I discuss the latest tech trends, read chapters from my book, and share behind-the-scenes information about my book. I’m using Patreon to gain support from my audience. To set up my podcast, I’ve purchased a Blue Yeti microphone, a Jabra headset, my intro music from Pond5, audacity recording software (free), and Blubrry hosting services.
• Paranormal fantasy writer Vered Ehsani has also created a podcast in which she reads her books, chapter-by-chapter and is using Patreon to gain support from her reader audience.
• Jim Kukral is offering a service that will turn your book into a podcast for you called Book2Pod.

 

Will you consider using some of these strategies to build your first 1000 superfans? Please leave your thoughts below and join the conversation.

Natasha Bajema is a fiction author and lives in Washington, D.C. with her two dogs, Malachi and Charlie. She has been an expert on national security issues for over 18 years, specializing in weapons of mass destruction (WMD), nuclear proliferation, terrorism and emerging technologies. She works for the National Defense University where she teaches an elective course to senior military officers on WMD and film and leads a research project on the impact of emerging technologies on WMD.

Her past work experience includes extended assignments in the Pentagon, the Department of Energy and the United Nations. Her publications include two co-edited volumes entitled Terrorism and Counterterrorism and Weapons of Mass Destruction and Terrorism, both of which were published by McGraw Hill. Natasha holds an M.A. in international policy from the Middlebury Institute of International Studies and a Ph.D. in international relations from the Fletcher School of Law and Diplomacy at Tufts University. Learn more at NatashaBajema.com.