Today I’m talking about a common question I get asked all the time: how much time do you spend writing and how much time on marketing?
You can watch the video below or here on YouTube, or read the transcript below.
In the video, I cover:
- The (incorrect) assumption that the job of a writer is just writing, but it has always included marketing.
- Marketing generally IS writing, whether you're blogging, prepping for a video or a podcast, or writing social media, writing text is the cornerstone of marketing.
- The question implies that only the ‘writing' side is valid, whereas marketing can also achieve some of the goals of writing e.g. many people who have found my videos and audio podcast useful have not read my books, but I have still been useful on their author journey.
- Organizing your time is about splitting it into creative blocks and marketing blocks, so you can effectively find time for both.
For more marketing tips, check out How to Market a Book, available in ebook, print, and audiobook formats.