One of the best ways to stand out as an author is to have some aspect of multimedia in your platform. With the growth of streaming audio through smart phones and soon to be implemented in cars, it’s time to learn how to incorporate audio into your book marketing. Today I interview Viv Oyolu, The Audio Marketing Expert.
In the intro, I mention that I am currently away in the US, speaking in Charleston at Pubsense Summit and then heading down to Savannah. I recommend a book I am finding useful: Better than before: Mastering the habits of our everyday lives by Gretchen Rubin.
This podcast episode is sponsored by 99 Designs, where you can get all kinds of designs for your author business including book covers, merchandising, branding and business cards, illustrations and artwork and much more. You can get a Powerpack upgrade which gives your project more chance of getting noticed by going to: 99Designs.com/joanna
Viv Oyolu is a radio presenter, podcaster and an audio marketing expert. She works with authors, businesses and entrepreneurs to increase online visibility and engagement with audio. Viv is now the author of How to use podcasts to promote your book.
- Viv has a marketing background but always wanted to be a radio presenter. Eventually she did make it on air with the Dream Corner show interviewing female entrepreneurs. When the radio station went offline, she decided to take matters into her own hands. She started interviewing guests around London and then online via Skype, starting her own podcasts and specializing in audio especially for book marketing.
- How audio will continue to grow as a medium with the launch of Apple CarPlay and Google Auto and how this will make podcasting more mainstream.
- Why audio enhances an author brand and helps you stand out. Humans connect through voice before words on the page. An audience will connect with you directly when they hear your voice or see your face. It’s a very personal aspect to be in someone’s ears for hours every month. It facilitates that ‘know, like and trust’ aspect which will lead to connection with fans – and ultimately will lead to book sales.
- Audio can also expand the content in your book, and you can go deeper into aspects that you want to talk about more. Audio is sideways marketing, where you can give loads of value to the audience and people can buy or give if they want to. It feels good to podcast and share via audio. It’s authentic and possibly the least scammy way of marketing!
- Getting over your voice and tips for performance. We all hate our voice and the way we look! You just have to get over it! Viv did some voice coaching to correct a high pitched tone, but I’ve never done that (although I have thought about it). We give some tips about performance – you need to use your energy in your voice, your passion. You need to smile and communicate expression that way. It’s a bit like speaking in public, you need to be 150% you.
- Planning and pitching. Are you raising awareness of your brand? Or are you talking specifically about one book? Decide on your objective and then decide on the target audience. Break your book down into the various elements – either topics (for non-fiction) or themes (for fiction) and then research the various podcasts that cover these things. DON’T pitch podcasters who are not interested in your topic! Make sure you are targeting very well and offer the podcaster some talking points. It’s very unlikely that they will read your book – they may skim it, but you need to make it easy for them.