I love learning from smart marketers who are using data to analyze what actually works in selling books.
In today’s show, Ricci Wolman shares some brilliant tips based on extensive sales data through Freebooksy, Bargainbooksy and more.
In the intro I mention the first Createspace print on demand book to hit the bestseller lists, perhaps indicating a move of digital print into the space traditionally owned by booksellers, as discussed by Hugh Howey. The Rabbit Who Wants To Fall Asleep became an overall bestseller on Amazon and Barnes & Noble and has now been picked up for a 7 figure deal.
I also talked about a brilliant interview with Robert Rodriguez on the Tim Ferriss podcast about creativity. A must listen. Plus, the latest developments on the Creative Freedom course. You can sign up for the free video series starting with, 11 ways to make money as an indie author, here.
This podcast episode is sponsored by 99 Designs, where you can get all kinds of designs for your author business including book covers, merchandising, branding and business cards, illustrations and artwork and much more. You can get a Powerpack upgrade which gives your project more chance of getting noticed by going to: 99Designs.com/joanna
Ricci Wolman is the founder and CEO of Written Word Media, whose mission is to empower authors and publishers and help readers find their next great read. Ricci holds an MBA from Harvard and specializes in how to effectively and efficiently build an audience online.
- What works in selling fiction, including the importance of having a good volume of reviews and working with the Amazon algorithms.
- Genre and targeting your specific audience, especially if your book doesn’t fall into a large or popular genre.
- Thinking outside the box with marketing techniques and the value and importance of running an author business and paying for marketing.
- The non-fiction sub-genres that sell well.
- Book cover trends and the essential things authors must do to build their email lists.
- Branding for authors and the ‘halo effect’ of marketing when you have more than one book under your brand umbrella.
- The influence that independent authors have had on the publishing world, particularly around marketing strategy.
- Engaging with fiction readers and those on your email list, including ideas about frequency of contact and examples of types of things fiction authors can share with their audience.
- Social media for authors; where audiences are growing and where they’re receding, the different types of relationships on different platforms.
- The future players in the book market, and big data and its impact on marketing and the prediction that because of big data marketing is going to become more efficient and less expensive.