Regular listeners will know that I am a (not so closet) futurist.
Today I get to indulge my passion with Future of Publishing author, publishing consultant and speaker, Thad McIlroy. Yes, we both get super excited about mobile, digital, global sales and the creative disruption of indies!
In the intro, I round up my time at ThrillerFest and talk about how Nook has shuttered all international stores except the UK, plus the release of iOS 8.4 iBooks which will have integration with iTunes, which bodes well for audiobooks.
Thanks to Kobo who did a Buy 3 and get 30% off promotion for my J.F.Penn thrillers last week, resulting in getting up to #4 in Mystery & Thriller in Canada, just behind Girl on a Train. My sales at Kobo this month have been super duper 🙂 I talk about tips on how you can potentially get noticed for merchandising.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Kobo’s financial support pays for the hosting and transcription, and if you enjoy the show, you can now support my time on Patreon. Thank you for your support!
Show notes for interview with Thad
Thad McIlroy is a journalist, author, speaker and publishing consultant and he writes about the future of publishing. He also has writing in his blood, as a descendant of Kenneth Grahame, who wrote The Wind in the Willows. Very cool!
- How mobile devices are changing the way people read and purchase books, and the increased reach of authors given the proliferation of mobile devices.
- On the new relationship between social media, mobile devices and shopping habits, and the resulting importance of brand and capturing a reader's attention almost instantly.
- The world in 2025 (see the original Peter Diamandis article here) and the number of people who will be on the internet then and the exponentially increased potential reach this gives authors.
- What World English rights mean to traditionally published authors vs. indie authors
- The creative disruption that indie authors are creating and the benefits of not being bound by traditional rules, especially if we are unaware the rules existed at one time.
- Whether there's a plateau in the indie book market and thriving without needing to destroy the traditional.
- The role of print books in the future, as well as the current state of the appearance of ebooks and the difficulty in making them beautiful.
- The rise of Apple in the ebook market and the differences in merchandising approaches on Kobo and Apple vs. Amazon.
- Recent changes at Scribd and the popularity of the subscription model.
- On audiobooks, Google Auto and Apple CarPlay and why audio matters for those authors with reasonable sales.
- On the importance of metadata, including the power of a book's description because it is a metadata field.
You can find Thad at TheFutureOfPublishing.com and his book on Mobile Strategies for Digital Publishing here on Amazon.