Writing a thesis is a huge accomplishment, and in today's guest post Tracy Stanley discusses how all the work you put into that project doesn't have to end once the thesis is submitted to your academic advisors. As always, your writing can be turned into more than one asset; it's possible to turn that thesis into something you can sell.
When submitted it was 103,850 words and I knew that no more than six people in the world would read it. As a result, it was unlikely to have an impact on anything. Yes, I’d written shorter academic articles, but these were also designed for a mainly academic audience.
I wanted to share what I’d learned to a different audience, to managers, and to share the main messages in my own voice, not my carefully restrained academic voice.
Starting was hard
The journey took me a couple of years. Like many, I suffered from the Jekyll and Hyde phenomena of thinking:
Who am I to write this book?
Of course, I can write a book.