I love to talk about the business side of being an author, and helping creatives move into the entrepreneurial sphere is a key focus on the blog these days.
Today I talk to Jen Talty, COO of Cool Gus Publishing, and she gives us an insight into how she helps run the lives of a dozen bestselling authors.
In the intro, I mention Business for Authors on pre-order at Amazon, Kobo and iBooks, Amazon KDP for kids, Kobo Aura H20, the arrival of IOS8 and what it means for authors. Plus, join me for a free webinar on using Scrivener for NaNoWriMo, or in Stockholm, Frankfurt or London for one of my upcoming speaking events.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Kobo’s financial support pays for the hosting and transcription, and if you enjoy the show, you can now support my time on Patreon. Thank you!
Jen Talty is an award winning author, professional speaker and COO, Chief Operating Officer for Cool Gus, a publishing business she co-created with Bob Mayer.
- Jen's background as an author and how she started writing while sitting by the side of the ice rink as her sons played ice hockey. After a difficult experience in traditional publishing, Jen was looking to the future of digital, and as a technophile, she was excited about the possibilities with ebooks.
- How Jen helped Bob Mayer with his ebook backlist, and how together, they set up Cool Gus, which now has a dozen authors within it. Jen's role in the business is basically doing everything except the writing! And yes, we all want a Jen clone!
- The daily functions of the COO role – the kind of things that all authors do, like getting editing and covers organized as well as marketing campaigns. Jen runs double screens and lots of spreadsheets!
- Productivity tips for authors and how to be more organized when running this all on your own. Making lists and focusing on one thing at a time. Using different locations to do different things.
- Tips for book cover design. Using social media. On SlideShares and book trailers and trying different things over time.
- How to build your author strategy for a long term business. On ambition and goal setting.
- Talking techy. Ebook formatting and looking into the next few years of publishing.
You can find Jen and her books at CoolGus.com or on twitter @JenTalty . The latest releases from CoolGus are Shit Doesn't Just Happen by Bob Mayer, Dante's Fire by Jennifer Probst and Lucky Catch by Deborah Coonts.