Speaking is a core part of my business, and I really enjoy sharing my enthusiasm with other people, educating and empowering authors.
So here’s a few tips I recorded in Zurich while at Nuance WriteCon last weekend, interspersed with some images of the event. Below the video is a text round-up in case you want to read.
In the video I mention:
- [The Pentecost panel is in the main door of the Grossmunster church in the Old City of Zurich. I'm enthusiastic because my first book is called Pentecost.]
- My #1 tip is preparation. Do a questionnaire beforehand to get a sense of the participants and then be sure to tailor your material to the event. You should never give the same talk twice basically. I use slides but in the style of TED talks or Zen presentation, so more pictures than words, adding a different dimension to the talk.
- I also carry my material on a laptop and a separate USB stick as well I also email it to the workshop organizer and I put it on the internet in case things go wrong and I have to download it. I print out a paper copy just in case it all goes wrong!
- If you feel nervous, try reframing those feelings as the energy you need for the performance. A teacher of mine, Robert Rabbin calls it ‘shakti’, and it helps you perform.
- Speaking is a kind of performance, and I am 150% me when I speak. I am an energetic speaker but I am not like that all the time. I am an introvert so I need to recharge my energy alone later but the actual event is a performance, but an authentic one.
- Why I love speaking and learning how to speak. I joined National Speaker’s Association (in Australia but there are global chapters) and I went on an Academy and learned from other professional speakers. I spoke for free a lot before charging for my appearances.
- Learning as you go is critical so I like to use a feedback form so I can craft the material for next time and also get testimonials from happy customers!
- How to get speaking appearances. For me, it’s based on my platform online – this blog, twitter and word-of-mouth recommendations. I don’t solicit for speaking usually, but I am always open to options!
I am available to speak for 1 hour all the way to multi-day events. Popular topics include self-publishing/independent publishing, online platform building, digital marketing, branding, multimedia and aspects of writing. Audiences are often authors, publishing industry people or small business/ entrepreneurs. More details and testimonials on my speaking page.
“Joanna is the Energiser Bunny of writing, publishing and book marketing” Michelle Beck. Orbis-marketing.com
Do you have any questions or tips about public speaking? Please do share them in the comments below.