OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn
Speaking is a core part of my business, and I really enjoy sharing my enthusiasm with other people, educating and empowering authors.
[Check out my book, Public Speaking for Authors, Creatives and Other Introverts here.]
So here's a few tips I recorded in Zurich while at Nuance WriteCon last weekend, interspersed with some images of the event. Below the video is a text round-up in case you want to read.
In the video I mention:
- [The Pentecost panel is in the main door of the Grossmunster church in the Old City of Zurich. I'm enthusiastic because my first book was originally called Pentecost, later rebranded as Stone of Fire.]
- My #1 tip is preparation. Do a questionnaire beforehand to get a sense of the participants and then be sure to tailor your material to the event. You should never give the same talk twice basically. I use slides but in the style of TED talks or Zen presentation, so more pictures than words, adding a different dimension to the talk.
- I also carry my material on a laptop and a separate USB stick as well I also email it to the workshop organizer and I put it on the internet in case things go wrong and I have to download it. I print out a paper copy just in case it all goes wrong!
- If you feel nervous, try reframing those feelings as the energy you need for the performance. A teacher of mine, Robert Rabbin calls it ‘shakti', and it helps you perform.
- Speaking is a kind of performance, and I am 150% me when I speak. I am an energetic speaker but I am not like that all the time. I am an introvert so I need to recharge my energy alone later but the actual event is a performance, but an authentic one.
- Why I love speaking and learning how to speak. I joined National Speaker's Association (in Australia but there are global chapters) and I went on an Academy and learned from other professional speakers. I spoke for free a lot before charging for my appearances.
- Learning as you go is critical so I like to use a feedback form so I can craft the material for next time and also get testimonials from happy customers!
- How to get speaking appearances. For me, it's based on my platform online – this blog, twitter and word-of-mouth recommendations. I don't solicit for speaking usually, but I am always open to options!
I am available to speak for 1 hour all the way to multi-day events. Popular topics include self-publishing/independent publishing, online platform building, digital marketing, branding, multimedia and aspects of writing. Audiences are often authors, publishing industry people or small business/ entrepreneurs. More details and testimonials on my speaking page.
“Joanna is the Energiser Bunny of writing, publishing and book marketing” Michelle Beck. Orbis-marketing.com