Last week I spoke at Edgeware Young Entrepreneur’s BootCamp on the topic of “Branding and Marketing in the Digital Economy“.
I sub-titled it “How to Make Money and Get Famous on the Internet” because I figured that is what they really cared about!
This is a topic I am passionate about and I had a great time talking about it. It seemed to reach a few of the young people as well and sparked some new ideas. Although the talk was not specifically about author branding, the concepts still stand so I am sharing the slides and notes with you here.
It is an expansion on this post “How to Discover and Build Your Author Brand” so you might want to read that first.
Right click to download as a PDF with slides and notes => Digital Branding and Marketing
Or download from Scribd below.
Digital Branding and Marketing… Or How To Make Money and Get Famous On the Internet
Please let me know what you think of this topic as I am considering doing an ebook on it. Branding is such an important topic for authors and online businesses, but it is quite a labyrinth of ideas and can be difficult to pin down.
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{ 2 comments… read them below or add one }
This is a good idea – I’m always trying to develop myself as a brand while maintaining myself as a person too. I think it boils down to just being yourself! Of course, where and how you make best use of that is the real question.
Hey Jo – great post, I think that personal branding is a very important topic. I work in Marketing & PR and believe that branding is one of the most useful cross-over commercial strategies that can (and should!) be employed by creative professionals.
The best thing about branding is that it’s actually about creating a platform around your uniqueness – not at all to do with selling your soul… as is the perception of many marketing techniques. Creating and building a strong personal brand and platform is in fact the best way to raise your profile, increase your income AND be able to spend more working on the projects that you love.
But of course, becoming a brand doesn’t happen overnight – it takes hard work, persistence, and of course knowing the right strategies to employ.
I think there would be a lot of potential to write an ebook about this topic adopting an artist-friendly approach, with examples specifically from within the industry – eg. I think that many creatives are missing out on valuable strategies for their projects, simply because the word ‘marketing’ typically sends shivers down their spine.
Even though I typically work with business owners not artists, it’s always been a dream to share these same principles with the creative community – hopefully you’ll beat me to it and give your readers access to this valuable info!
Talk soon!
Monique Van Dijk