Are you convinced that you need to have an author blog yet?
A few weeks ago, Simon & Schuster urged us all to blog and social network, but there is also evidence from the world’s top authors themselves that blogging is important. Some of the biggest names in the author stellarsphere blog regularly so we can take some tips from them.
I am a huge fan of Paulo Coelho, having particularly enjoyed “Like the Flowing River” and his travels on the Camino de Santiago. Since the global success of ‘The Alchemist’, he has sold over 100 million copies of his books, and been published in 67 languages. He is certainly a successful author by anyone’s standards. So what can we learn from Paulo’s blog?
- He blogs himself and regularly. Paulo writes a combination of short posts, excerpts from his books, articles from other media on him and his books. He also writes in English and Portuguese and sometimes exclusively in one or the other language. It is great to see such a huge name putting himself out there so regularly and without censor. He seems to blog every 2-3 days but sometimes more regularly and started in 2006, before it really became mainstream.
- Links to his books, iphone app and main website from the blog. Blogs are not just for entertaining people and connecting. They are also to drive book sales. Paulo has links to his books at the Amazon site (through the Kindle picture) and also a text link. There are more links from his main page also linked at the top. Remember that blogging gets Google traffic and also gives your subscribers more information. When you have people’s attention, they come to your site and from there may jump to buy your books.
- Social networking links for sharing and connecting. At the bottom of the page and in the sidebar, there are links to various social networks including twitter and his Facebook fan page. All these are ways people can stay connected to what he is doing.
- Quotes and ecards. These are viral tools and are very suitable for his audience who like wisdom and beauty. If people embed the pictures or quotes, people can be directed back to his website. Great idea! Also the iPhone app is mainly for marketing – if you are interested in doing an iPhone app, check out this podcast on how to do just that.
- Involving fans. The featured post is about his twitter followers and indeed he is a great tweeter. Check out his page which has pictures of fans holding his books. Brilliant! He often has a lot of comments on his posts and seems to engage fans when he can, doing competitions and tweeting with people.
What other author blogs do you like? What can you implement today from these lessons?