Podcast: Download (Duration: 31:50 — 7.3MB)
Dana Lynn Smith is owner of Texana Publishing Consultants and is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics. She specializes in developing marketing plans for nonfiction books and is known as The Book Marketing Maven.
In this podcast, you will learn:
- Advice for authors who aren’t sure about doing their own marketing
- Learn what you can about publishing and book marketing
- Online marketing is great for introverts – so focus on text-based marketing
- What a marketing plan is and why it is so important
- Include goals, package, price, distribution, target audience, outline how you will reach the target audience – it includes the promotional plan which is the detail of how you will promote
- Prioritise your marketing plan so you focus on the most important things as time flies!
- Tips for book marketing plans and an example here => www.CreateYourBookMarketingPlan.com
- Start on it before you write your book, especially for non-fiction
- Publishers also want a marketing plan, as you are responsible for the promotion of the book yourself
- Divide your plan into online marketing and traditional marketing, and pick the things you want to include that fit your personality
- Develop relationships with other experts in your area, other authors, bloggers and influencers
- Social networking is a great way to develop relationships
- Content marketing – submitting articles to blogs, article sites, free reports and sites like Squidoo
- Have a good website that is search engine friendly and attracts subscribers and buyers
- Using a blog-based site – easier and less costly than maintaining 2 separate sites
- How to find blogs you can guest post on – social networking and searches e.g. Google Blog Search
- Check Alexa rank for blogs to see how they compare to your site – check the split by country
- How to combine social networking with writing and selling your books
- The great thing about Twitter – everyone you meet has the potential to share your message by retweeting
- How to promote yourself on social networks, without looking like you are promoting all the time – 80% helpful advice and other links, 20% about your own material (Joanna – this is also my rule!)
- How to get the attention of someone important in your industry, or a blogger – this way you can connect with them and potentially develop a relationship
- Selling ebooks - why they are such a great product. PDFs vs books for e-readers.
- Easy to produce and cheap vs print books – the profit margins are much higher than print books.
- You should still use an editor and produce a quality product
- Selling books to libraries – why they are a great market especially for non-fiction authors
- Getting reviews in the library journals, or using direct mail to promote
- Recommends GoDaddy.com for URLs, helps for search engine traffic
- Dana’s Texas Author Resources ebook - a great product but also a great idea for other people – can you create a localised ebook for your country/state?
- Dana refers to Dale Beaumont’s Get Published TV show, specifically “Think Book Series, not Book“
You can find Dana at www.BookMarketingMaven.com and also on Twitter @BookMarketer
Her ebooks are all available at www.SavvyBookMarketer.com.
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