Podcast: Dana Lynn Smith on Book Marketing

Dana Lynn Smith is owner of Texana Publishing Consultants and is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics. She specializes in developing marketing plans for nonfiction books and is known as The Book Marketing Maven.

In this podcast, you will learn:

  • Advice for authors who aren’t sure about doing their own marketing
  • Learn what you can about publishing and book marketing
  • Online marketing is great for introverts – so focus on text-based marketing
  • What a marketing plan is and why it is so important
  • Include goals, package, price, distribution, target audience, outline how you will reach the target audience – it includes the promotional plan which is the detail of how you will promote
  • Prioritise your marketing plan so you focus on the most important things as time flies!
  • Tips for book marketing plans and an example here =>  www.CreateYourBookMarketingPlan.com
  • Start on it before you write your book, especially for non-fiction
  • Publishers also want a marketing plan, as you are responsible for the promotion of the book yourself
  • Divide your plan into online marketing and traditional marketing, and pick the things you want to include that fit your personality
  • Develop relationships with other experts in your area, other authors, bloggers and influencers
  • Social networking is a great way to develop relationships
  • Content marketing – submitting articles to blogs, article sites, free reports and sites like Squidoo
  • Have a good website that is search engine friendly and attracts subscribers and buyers
  • Using a blog-based site – easier and less costly than maintaining 2 separate sites
  • How to find blogs you can guest post on – social networking and searches e.g. Google Blog Search
  • Check Alexa rank for blogs to see how they compare to your site – check the split by country
  • How to combine social networking with writing and selling your books
  • The great thing about Twitter – everyone you meet has the potential to share your message by retweeting
  • How to promote yourself on social networks, without looking like you are promoting all the time – 80% helpful advice and other links, 20% about your own material (Joanna – this is also my rule!)
  • How to get the attention of someone important in your industry, or a blogger – this way you can connect with them and potentially develop a relationship
  • Selling ebooks - why they are such a great product. PDFs vs books for e-readers.
  • Easy to produce and cheap vs print books – the profit margins are much higher than print books.
  • You should still use an editor and produce a quality product
  • Selling books to libraries – why they are a great market especially for non-fiction authors
  • Getting reviews in the library journals, or using direct mail to promote
  • Recommends GoDaddy.com for URLs, helps for search engine traffic
  • Dana’s Texas Author Resources ebook - a great product but also a great idea for other people – can you create a localised ebook for your country/state?
  • Dana refers to Dale Beaumont’s Get Published TV show, specifically “Think Book Series, not Book

You can find Dana at www.BookMarketingMaven.com and also on Twitter @BookMarketer

Her ebooks are all available at www.SavvyBookMarketer.com.

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