Podcast: Book Marketing and Promotion, Your Questions Answered

This podcast is all about book marketing, author platform and promotion – of yourself and your books. I have learnt a lot about this over the last 2 years and actually love marketing, so this session is me answering some of your questions from the survey I ran in December.

Click here for the transcription.

Here are the questions that I answer in the show:

  • Where do I start in making myself known as an author?
  • Is having a logo important for my brand?
  • Is it necessary to have your own blog as an author? How do you create one and what should be the topic?
  • How can we promote fiction books online? What are the best giveaways to help promote books?
  • I have accounts on Twitter, Facebook and other sites, but how do you break through mid-level success?
  • How do you promote with no money?
  • How can an unpublished writer generate a following that would impress a publisher?
  • How do you know if there is a market for your book?
  • How do you market yourself without seeming arrogant?
  • How do you put together a marketing and promotion plan for your book?
  • What is the best way to draw traffic to my site?
  • Is it a good idea to create a teaser ebook about my non fiction book?
  • How do you manage your time so Twitter does not become a time suck?
  • What programs do you recommend for submitting articles to multiple places?
  • Is cold calling necessary or is email marketing enough?
  • What are the best and cheapest ways to create a book trailer?
  • How do I do a press release and what is the most effective way to use them?

There are also promos from Mur Lafferty’s I Should Be Writing show and Philippa Ballantine’s Digital Magic novel.

Show Notes:

Here are the links I mention:

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Sign up to be notified when it is released – over 9 hours of audio interviews, 5 hours of video and over 400 pages of information on digital publishing, book marketing and selling your books and making money as an author. 12 modules including videos, social networking, publishing on Kindle, article marketing, blogging, ebooks and more, featuring industry leaders. For more information, check out the free Author 2.0 Blueprint here.

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  1. Ami Mattison says

    Lots of great info, Joanna! Glad I took the time to listen. The best general advice was to target my marketing efforts. I think I know how now. Thanks!

  2. says

    You know, my gut kept telling me that pushing my books wasn’t the way to get out there, and this podcast definitely confirmed that for me. Also, I completely agree about the websites. Pictures make a greater impression to me than the text ever does.

  3. says

    @Michelle & @Ami – Thanks so much – I know it is a bit long – I got a bit carried away so glad it was useful :)

    @Ruth Ann – it’s definitely about giving and relationships these days, and yes, pictures are very important – although we love words, we are still visual people.

  4. says

    @Gwyn – yes, I just do this for the love of it :) My ebooks and Author 2.0 just pay for hosting and small costs… give it time and I will make it pro!

  5. says

    Thanks so much for this very useful podcast. I’ve been struggling to figure out how to go about publishing and promoting my novel on my own and this information was very helpful.


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