Podcast: Trevor Young PR Warrior on Tips For Book Promotion

Trevor Young, the PR Warrior, has worked in PR and marketing for 20 years. Recently he co-founded ParkYoung, a PR and marketing communications firm in Melbourne, Australia. He also has a podcast, Parky and The Warrior.

He has helped author Iggy Pintado with online book promotion which is why I wanted to interview him. Iggy was featured on a podcast last month on connection. Trevor is also helping social media author David Meerman Scott on his book tour in Australia

In this podcast, you will learn:

  • How marketing and PR have changed with the advent of social media
  • Why authors need to learn about marketing
  • Why being an author is a brand
  • Why you should build your brand and your profile before you finish your book
  • Ideas for getting online promotion – targetting bloggers, traditional media and having a Tweetblitz day
  • Having a conversations with influencers that spreads is a key message
  • Why you would hire a PR partner and how you can do it yourself
  • How you need to make sure your name is a brand and easily found on the internet
  • Explaining “branding” from an author’s perspective – why consistency is so important
  • 50% of marketing works – but which 50%? Does marketing actually impact book sales – and if not, why do we do it?
  • What’s the difference between social media and social networking?
  • Why Twitter is like “networking on steroids” and can expand your sphere of influence
  • Why you need all different kinds of marketing – traditional media, bloggers and social media all feeding off each other
  • Gary Vaynerchuk’s example of building a platform and then gaining media attention. See more about his 10 book deal here.
  • How to pitch journalists on Twitter, as well as bloggers and journalists – get to know them first
  • How to find the best publicist for you and your book

You can find Trevor Young at his blog PR Warrior and also on Twitter @trevoryoung

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Comments

  1. says

    Another chance to comment on your podcast notes. I always try to read your listing of topics covered before listening. It has really helped me cull more information as I listen and is a huge time saver.

  2. says

    Excellent podcast and although a biased comment :)- this a must-listen for all potential authors who want to leverage the power of social media to promote their books.

    Thanks Joanna for interviewing Trevor and allowing us a brief peek at his insights in this area.

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