Podcast: Rachael Bermingham explains her tips on promotion after selling over 1 million books

by Joanna Penn on March 15, 2009

Interviews, Inspiration and Information on writing, publishing options, internet sales and promotion – for your book.

The cookbooks “4 Ingredients” 1 and 2 have taken Australia by storm, and co-authors Rachael Bermingham and Kim McCosker have done it all themselves.

After being rejected by every publisher in Australia, they self published, found a distributor and marketed the book to commercial success, currently selling over 1.4 million copies.

They now have a TV show on the Lifestyle Channel and are selling the book to overseas publishers. They continue to self-publish even after being approached by publishers, and continue to focus on quality marketing.

Show Notes:

  • Why the book was written in the first place
  • Why they self-published and why they continue to self-publish their other books, even after being chased by so many publishers
  • Tips for new authors on how they can promote their books
  • Tips for coping with rejection and fear when pitching for promotion
  • Why goal setting is so important for authors
  • Is Rachael an author or a business woman first?

This podcast is now available on iTunes and also on Podcast Alley => My Podcast Alley feed! {pca-76401cbb24f77a9e94168155748f49ad}

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{ 1 comment… read it below or add one }

patricia February 23, 2010 at 2:27 am

Dear Madam /sir
My name is Patricia Koby i have writen a book , which at i have display on the web page , i would like to have your free Author 2.o which will help me to learn how to promote my book thank you, kinks regard Patricia Koby

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