Branding helps readers find your books and enables you to build a long-term career as a writer – but many authors get branding all wrong. In today's show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way.
In the intro, I talk about watching the demographic shift in action – from Boomers to Millennials, who are now the largest living generation in the US.
From old media to new media: China Literature buys a movie studio [The New Publishing Standard], and The Digital Reader reports that Amazon might buy a movie theatre chain, which was also a rumor after Netflix was shut out of the Cannes film festival [The Verge], plus Facebook is expanding their network TV with Watch, as discussed on the Unemployable podcast with blogger & podcaster, now Facebook TV host, Lewis Howes.
Getting off the hamster wheel: New media models mean monetisation of content has also grown exponentially, and now it's having mental health repercussions. The Financial Times reports on YouTube vlogger burnout, with creators moving from view-based ad revenue to subscription models like Patreon in order to stop the constant production. Kris Rusch has a post that reflects on the hamster wheel of doom for authors who follow a similar path in the author space.
Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn
Kristine Kathryn Rusch is an international best-selling and multi-award-winning author of so many books in so many genres under many different names.
- When to think about author branding and when to leave it alone
- What ‘author brand’ means, and what it doesn’t
- When to use different author pen-names for different genres
- Honoring your readers and the author name they’re used to
- Communicating clearly to readers about where a series book fits in their awareness of your writing
- The basics of author branding and why consistency matters
- How to encourage readers’ loyalty to a brand
- What goes into an author’s brand mission statement
- The difference between brand image and brand identity
You can find Kristine Kathryn Rusch at KrisWrites.com and on Twitter @KristineRusch