The following are books, courses, podcasts and tools that I have found useful on the author journey, specifically related to book marketing.
Books
How to Market a Book: Third Edition – by me 🙂
Discoverability: Help Readers Find You in Today's World of Publishing – Kristine Kathryn Rusch
How to Write a Sizzling Synopsis: A Step-by-Step System for Enticing New Readers, Selling More Fiction and Making your Books Sound Good – Bryan Cohen
Six Figure Author: Using Data to Sell Books – Chris Fox
Write to Market: Deliver a Book That Sells – Chris Fox
Launch to Market: Easy Marketing for Authors – Chris Fox
Book Launch Blueprint – Tim Grahl (FREE!)
Relaunch Your Novel: Breathe Life into your Backlist – Chris Fox
Marketing for Writers Who Hate Marketing – James Scott Bell
Your Press Release is Breaking my Heart: A Totally Unconventional Guide to Selling Your Story in the Media – Janet Murray
How to Get your Self-Published Book into Bookstores – Debbie Young, Dan Holloway and Orna Ross. A guide from the Alliance of Independent Authors
The Prosperous Writer’s Guide to Finding Readers: Build your Author Brand, Raise your Author Profile, and Find Readers to Delight – Honoree Corder, Brian D. Meeks and Michael Anderle
Merchandise for Authors: Engage your Readers while Increasing your Income – Melissa Addey
Unlabel: Selling You Without Selling Out – Marc Ecko
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
Nobody wants to read your sh*t – Steven Pressfield
Permission Marketing, Purple Cow – and anything else by Seth Godin
Influence: The Psychology of Persuasion – Robert Cialdini
To Sell is Human: The Surprising Truth about Moving Others – Daniel H. Pink
Platform: Get Noticed in a Noisy World – Michael Hyatt
Trust Agents: Using the web to build influence, improve reputation and earn trust – Chris Brogan and Julien Smith
Primal Branding: Create Zealots for your Brand, your Company and your Future – Patrick Hanlon
Growth Hacker Marketing – Ryan Holiday
Perennial Seller: The Art of Making and Marketing Work That Lasts – Ryan Holiday
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott
Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business you Love, and Live the Life of your Dreams – Jeff Walker
Your First 1000 Copies – Tim Grahl
1001 Ways to Market your Books – John Kremer
Useful podcasts for book marketing
The Sell More Books Show with Jim Kukral and Bryan Cohen
The Creative Penn podcast – with Joanna Penn
The Self-Publishing Formula Podcast with Mark Dawson and James Blatch
The Author Biz with Stephen Campbell
Science Fiction and Fantasy Marketing Podcast with Lindsay Buroker, Joe Lallo, and Jeffrey Poole
Self-Publishing Podcast – with Sean Platt, Johnny B. Truant and David Wright
Book Launch Show with Tim Grahl
The Smarty Pants Book Marketing Podcast with Chris Syme and Becca Syme
Tools
KDP Rocket for analysing keywords: www.TheCreativePenn.com/rocket
K-lytics for analysing categories: www.TheCreativePenn.com/genre
ConvertKit for building your email list: www.TheCreativePenn.com/convert
BookFunnel for delivering free books and ARCs: www.BookFunnel.com
Reedsy for editors, cover designers and book marketing professionals: www.TheCreativePenn.com/reedsy
Free tutorials
How to build your own author website in 30 minutes – a tutorial by Joanna Penn
How to automate your author marketing and build your first 10,000 readers webinar replay with Nick Stephenson and Joanna Penn
Successful self-publishing tips video, audio and transcript with Joanna Penn and Mark Dawson
Hacking Amazon: Learn the secrets behind making your book an Amazon Bestseller with Tim Grahl, book launch expert
