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A few weeks ago, I interviewed some local Brisbane authors about their new book “Dream Raider“. I was particularly impressed by the book cover itself, designed and created by Anthony Puttee. It is striking, evocative and the target audience love it.
I interviewed Anthony about the process of doing the cover, as it is something many self-published authors struggle with (including myself!). The video was done at the Brisbane Writer's Festival hence the background noise. It was a fun weekend!
The video describes:
- How Ant started out with pencil drawings and moved into Photoshop later
- How he wanted to focus on the strong branding colours for the main villain
- The aim is for a series of books, with different colour schemes of the tones/mood of adventure
- The cover needed to jump out at people so the aim was eye-catching
- The design went through a number of iterations
- Ant is a commercial artist and painted it himself
- The font has chips out the letters for detail
- The cover was tested with YA audiences, the aim is to ignite their imagination
- If you are self-publishing and need a cover design, track down artists through Twitter and Facebook. Use freelance graphic designers or artists for an original cover
- Make sure you have a half page write-up of what you want your book cover to say to people as a starting point
You can find Ant at JohnnyMarsh.net or on Twitter @johnnymarshnet