How To Get Amazon’s Top Customer Reviewers To Review Your Book

In the last few weeks, there have been scandals about so-called sock puppet reviews, when authors have paid for fake reviews or even created them under false identities. Whatever your thoughts on this type of thing, there’s no doubt that having great reviews can help your book sell.

reviewPersonally I give away books and ask for reviews if people enjoy them, and I consider reviews to be critical in the sales process online, so I will continue to seek them out (ethically) for my own books. Today, guest blogger Laura Pepper Wu provides a handy guide to getting Amazon’s top reviewers to review your book.

We all want more book reviews but until you have a huge readership waiting for organic reviews can be… well, a long wait!

One way to get more high quality, (usually) well-written and highly regarded reviews is to ask the ‘Amazon Top Customer Reviewers’ to take a look at your book.

Why target the top Amazon reviewers?

While I’ve seen some reviewers with 7,000+ reviews, the Top Customer Reviewer award is not only about the number of reviews one person has churned out. At the time of writing, the #1 top customer reviewer on Amazon has only (!) 671 reviews under his belt.

As always, Amazon uses a complex algorithm to determine this ranking – this top spot is also determined by the number of “helpful” votes the reviews have received (our #1 guy has 39,414) and “percentage helpful” (97%).

Since that #1 spot is highly coveted, and quite the achievement, you can be sure that the Amazon top customer reviewers put a lot of thought and energy into their reviews. That’s good news – these are the best and most compelling kind of reviews!

As a result, aiming at the Top Customer Reviewers is a good strategy to curating well-written, meaningful and thorough reviews for your book. Here are some more pros for putting in the time and energy to solicit these:

1. These reviewers have proven themselves to be fast, consistent reviewers who read fast (often a few books a week) and will therefore most likely have a quick turn around

2. They understand what makes a good, helpful review

3. They may also have a book blog/ large social media following or other online presence that can bring you additional exposure

4. An endorsement by one of these guys looks GREAT on your Amazon page. Remember the whole third party validation/ social proof thing from your Economics class? Well this is it exactly! Validation from someone who takes reviewing seriously and is therefore 100% objective. Here’s how the review listing will look on your Amazon page:

kindle review by top amazon reviewer

In fact, according to the results of the recent self publishing survey by, Authors who submitted to popular reviewers on Amazon received 25% more reviews than average and earned 32% more revenue for their latest release. Not necessarily a case of cause and effect but a good sign nonetheless.

With the positive there are some potential downsides, and it’s only fair to mention those as well:

- Doing this research, and doing it well, DOES take time and energy. You’ll be led down some dead ends, and some reviewers explicitly state that they don’t like to be pitched.

(But if it was easy, everyone would be doing it right? This is the kind of stuff that gets you ahead of the game!)


- They may well be more critical/ harsh. That’s why it’s super important to really do the research and only target those who would be interested in your book. Otherwise you’re asking for trouble!

How to contact Amazon’s Top Reviewers

Here are some step by step instructions on how to contact Amazon’s Top Customer Reviewers to offer your book for review:

1. Head over to

2. Click on any name or reviewer profile that takes your fancy!

3. Look at the books she/ he has reviewed in the past (be aware that some of these reviewers will not be book reviewers at all, some may focus solely on electronics, clothes etc)

check out the reviewers details

4. Look at his/her interests for relevant info (if this section is filled out):

5. Look under their profile picture to see if their contact information is public (I have blacked it out for privacy reasons here). Also look to see if there are any common interests or a location that you can mention when contacting them.

interests of reviewers

6. Send them a short, brief pitch stating:

- How you found them

- Why you think they’ll enjoy your book (mention other books they loved or genre preference)

- Offer a free copy of your book

- Thank them for their time, whether they decide to take up your offer or not.

Don’t forget these people are busy (as everyone is these days!), and most likely receive hundreds of requests. Keep your pitch short and sweet to make sure it’s read.

7. Aim to contact at least 3-4 times more reviewers than the actual number of reviews you are looking for since some will pass or you won’t hear back from them.

8. Wait for your replies :)

High quality and plentiful reviews can go a long way to driving book sales.

It does take time and effort though but the payoff is big.

Have you tried contacting Amazon’s Top Customer Reviewers? Why not share your experience by leaving a comment below.

laura pepper wuLaura Pepper Wu is a writer and the co-founder of 30 Day Books: a book studio and Ladies Who Critique, a critique-partner finding site. She has successfully marketed several books to become Kindle and print best-sellers.

Laura has recently released Authorlicious, a premium WordPress theme for authors including tutorials, so if you want to maximize your blog success, check it out here! (affiliate)

Laura’s latest offering is ‘Fire up Amazon & Leave it on Autopilot!’, a video tutorial course on how to tweak Amazon to it’s full potential. When she’s not glued to her laptop you can find her walking her dog, practicing yoga or “testing” out coffee shops in Seattle. Connect with her on and say hi!

Images: Top Bigstock Customer Survey or Review, the rest provided by Laura Pepper Wu

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  1. says

    Hi! Thanks for this informative post! I looked at the 9 Amazon customer reviews of my book, RUSSIAN RECKONING, and to my surprise and delight found that I have a 4-star review from an Amazon Hall of Fame reviewer!

    My question is – how can I leverage this review to help publicize and sell my book?
    Thanks so much for you generous help.

    • says

      Joyce, you do nothing. Some Amazon Top Reviewers have better reputations than others, and Klausner is one with a dubious reputation. She claims to be a speed reader who reads two books a day … but posts an average of six reviews a day on Amazon. Google her.


  2. says

    A super easy way to get in contact with multiple reviewers is through the leading FREE review coordination service at… just contact them and let them know what the ASIN is of the item you’d like to provide to reviewers and they’ll coordinate it for you at no cost.

  3. says

    What the book is about?!

    Welcome to a world that goes beyond the traditional spiritual stories and personal religious beliefs. Experience a different significance for the definition of the word of G.O.D. and the way It did, and still does Its works, helping the life of the people that emerge. Discover how Lucifer got himself transformed into Zatan. Meet and learn on how the real Adam, Eve, Cain, Abel, Noah, his unique family, the Devil, Jesus Christ, Veronica Marrii Magdalane, and others that had all came to be. Understand a mild-definition of the death mark of the beast. Read a profound version of the Book of Genesis, a broader explanation of the New Testament, a simple explanation of the Book of Revelations, and very much more. G.O.D.’s Biblical Evolutions is either a biblical novel or a possible historical reality. Believe it or not, you shall learn if G.O.D. is truly mystifying, yet, simply factual; Or maybe just both?!

    Omar R. Lopez

    • says

      I’m so glad I came across this post. I’ve self-published three ebooks but gave them all away because they were related to people who wanted to be in my line of work and whenever I got questions, it was just easier to send them an -book.

      I recently self published a passion project of mine and have been researching ways to get reviews. I have gotten a few, but I know it’s only because it’s from people who have seen me labor in the process since 2009.

      I was online today because I wanted to dedicated my weekend to researching how to get reviews from people who are actually interested in the book.

      I own a Digital Media Agency and know all about audience development and targeting but I knew there had to be a PROCESS to get this done in the publishing world, one with which I am not familiar.

      Your points are very helpful and I’ve also just downloaded an excellent e-book from Amazon by a reviewer about getting reviews. “How to Get Good Reviews on Amazon”. It’s REALLY good! I wish I had read it before I even uploaded my book, but I plan on using this article and that book to get some reviews.

  4. Toaster says

    I’m an Amazon Top 50 reviewer. I am willing to accept review requests, but many authors blatant ignore the information on my Amazon page (e.g., “no non-fiction”) and send me requests anyway. If they do this, I ignore their message–why should I reply to someone who can’t be bothered?

    I would add several things to your article:

    1. Be sure to READ the reviewer’s profile/any condition for reviewing.
    2. Do NOT contact the reviewer outside of Amazon (for example, on Facebook) unless he/she requests that you do so.
    3. When emailing the reviewer, do not just say “hello”–actually use the reviewer’s name.
    4. Include a link to your book listed on Amazon so that the reviewer can check it out.
    5. Spell check your message!

    Finally, keep in mind that many reviewers–especially those in the Top 100–get a LARGE number of requests. You may actually be better served by targeting lower-ranked reviewers.

    • says

      I would also add- Please don’t just SEND me a pdf or .mobi copy of your book.
      I only have so much space in my email account, and getting several unsolicited e-books a day fills it up. :)

  5. says

    it’s definitely a pain individually contacting each reviewer. but it does lead to some interesting results. I’ve had a couple accept my book and some say they’re just overwhelmed a yet wish me success.

    • Beth says

      No. If they don’t offer this info, they likely do NOT want to be contacted and will NOT be receptive to your review request.

      • Lonnie E. Holder says

        As an Amazon reviewer, I concur with Beth. I recently pulled my email address from my Amazon profile (a bit overwhelmed right now) to slow the influx of requests. I am STILL getting 30 – 40 emails per week, or more, with the total number of books offered in the hundreds. I know how some people have my email (long relationship with certain authors, publishers, and publicists), but new people show up all the time I have never seen before. Clever researchers! I am turning everyone down right now, until I can get my life back under control.

  6. says

    Good Morning from India! My book, LETTERS to a Young Architect was on the TOP Ten Best Selling NON Fiction Books in India for eighteen weeks, and has had a similar success in its Chinese translation over the last year. I am a well known architect in India and have an ever-growing following of young architects who buy hard copies of my book, published in India by India House Art Gallery, a company I own. But my Kindle sales and Createspace sales on Amazon are poor. My Celibrity Page on Facebook noted above has about 19,000 members and grows about a thousand members a month.. To leverage that resource I am launching free copies of my book on Gandhi’s Birthday Second of October. Your notes aided me in thinking of how to boost My sales. Your advice would be welcome. Warm Regards, Christopher Benninger
    See my architectural work at


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