One of the most common questions I get is how to find freelancers for all kinds of publishing tasks. Illustrators are one such sought after group of people and today Lisa M. Griffin, illustrator & designer gives us some tips.
You have decided to self-publish your completed manuscript and have decided on a company to print your book. Great! But you still have to make a critical decision, the artwork. Namely, who can do it, where do I find them and how much should I pay them?
A few self-publishers have a variety of illustrators to choose from, and this is a good option to begin with. I would suggest doing additional research, as there are many talented illustrators working today and you might find one more situated to the style you envisioned for your book.
A wonderful place to start (and consider joining) is the Society of Children’s Book Authors and Illustrators. This is a member based creative organization and it holds a wealth of information on publishing such as industry tips, directories, artist portfolio’s and contact information. Another source is Childrensillustrators.com, which is primarily a portfolio directory site. It is a visual playground of creative talented sorted by medium, style and subject. I recommend this site if you are unfamiliar with the artistic style you want – reviewing portfolios will give you a better understanding to your preference. Also, don’t forget the power of a good Google search. Most professional illustrators have both a blog and website, which gives you a more intimate look at the creative person behind the art.
Ok, you have done your research and found a few illustrators that you are excited about and would like to contact… now what? I would suggest a few things to consider before sending a query letter or email.
1. How many illustrations do you need? For a picture book, will it be full page spreads or single page art? If it is a young adult book, maybe one illustration per chapter? What is the layout size of your book? Will you be needing spot illustrations too? You get the general idea, right?
2. Set a realistic budget for art. Do not expect a professional illustrator to do your book for free, for their portfolio or for a split of future royalties. If you are approaching an experienced, professional, illustrator with a query you should do so respectfully and be prepared to pay them for their time, effort, talent and experience. To give you an idea of current industry rates for children’s picture books (based on a 32pg book) estimates range from $3,000 – $12,000, plus royalties. To break it down another way, if you estimate that an illustrator is creating 20 original illustrations for your book and you are paying them $3,000 for art that is $150 per illustration. Now consider how much time goes into each illustration, starting with thumbnail sketches, revisions, pencil outlines and final color. Oh and don’t forget the cost of supplies, along with the artist’s time.
3. When you find the perfect illustrator and you are both happy with the creative arrangement, it is important to remember one more thing. Let he/she do their work. Yes, talk about your manuscript and give them an idea of the scenes you want illustrated, but allow room for creative expression. You approached this person because you loved his/her art, right? So trust in the illustrator you hired to breathe life into your story and give him/her some creative freedom. If you are unhappy with a certain composition tell them early on and explain why. I much prefer getting revisions in the early stages to eliminate surprises during final color. Trust me, most artists have developed a thick skin over the years and can take constructive feedback – especially during preliminary work.
Self-publishing is not an inexpensive endeavor. But if you believe in your story and want the satisfaction of having a beautiful book, then you need to recognize that quality illustrations are an important ingredient in the editorial and marketing value of the book.
Good luck to you!
Lisa M. Griffin, illustration & design
www.lisamgriffin.com
http://lisamgriffin.blogspot.
Top image is one of Lisa’s illustrations.
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When I was looking for an artist to do a couple of covers for me, I went on deviant art and searched around until I found a bunch of artists whose work fit the style I was hoping for, then I just private messaged them to see if they were interested and how much they’d charge. Out of the ones that responded, I picked one.
hi Lisa-
great advice & – as an artist I appreciate You representing the professional points that need to be considered, thank You.
Great article Lisa and Jo.
As a professional who hires contract illustrators for clients, I couldn’t of said it better myself. Many authors don’t realise the craft that illustrating is and the importance of a quality product worthy of word of mouth marketing. Will pass this on.
Nice recap of a daunting task for writers. Well done!
I decided to have illustrations done for my second book (self-published), which is not a children’s book, but a non-fiction book. I was looking more for a cartoonist – someone to capture the primary abstract concept of each chapter in a single frame, humorous cartoon. I put out bids on elance for a freelance illustrator. I had more than 24 people respond. Just to give the readers an idea, I am getting 12 full color illustrations done by a seasoned professional for $500, no royalities. I have to admit, the humor part has been a little difficult, but I have actually used fiverr to find a comedian who gives me suggestions for $5. No matter how this turns out, I feel it will add something to my next book. I certainly would not have committed thousands of dollars plus royalities to doing illustrations to this effort because what I’ve learned from my first book is marketing is king, and Ibelieve sinking that money into a marketing effort is a far better use of my funds.
Thanks for you for taking a moment to comment on my guest post. It is important to for people to realize the amount of time and effort involved in producing a children’s book, as well as where to look to find an illustrator who fits your budget and project. Thank you to Joanna for giving me the opportunity to do so.
Another quick note… since writing this article I have found a few new websites that are a good resource for reviewing professional illustrators:
http://www.thatsmyfolio.com
http://www.sunshinesmilepublications.co.uk
Good luck in all your creative endeavors.
Lisa
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