Facebook Marketing For Authors With Amy Porterfield

Facebook can be quite overwhelming but there are 500 million users and it’s the most popular social network. As author-entrepreneurs we need to know how to use it for book marketing and building an author platform. I have a Facebook page for The Creative Penn (come and join us!) but I had some questions about using it for promoting a book.

In this interview, social media strategist Amy Porterfield gives us her best tips. Audio mp3 and text below the video.

Audio => AmyPorterfield.mp3

In the video, you will learn:

  • Why Facebook is so important these days
  • The difference between Pages and Groups
  • How to use Pages for book promotion
  • Why sharing your best content is so important
  • How to engage people in the process of writing your book
  • How to use your time effectively on social networks
  • Setting up an editorial calendar for effective blogging
  • Why Facebook ads can be effective for book promotion

You can find Amy at her AmyPorterfield.com and I highly recommend you read this post on Must-Read Facebook Marketing Tips.

Amy is also on Facebook here and on twitter @amyporterfield

Be Sociable, Share!


  1. Bryan J Zimmerman says

    This was an awesome interview!

    I recently installed the WordPress plugin “Editorial Calendar,” and it is definitely helping to schedule my blog posts.

    I have also decided to start from scratch with Facebook as I was doing things completely wrong for far too long.

    Thanks Joanna and Amy for the insightful vodcast!

    Bryan J Zimmerman

  2. says

    Great post, Joanna. Thanks. I will get to work on sorting out my FaceBook marketing right away.

    Somehow feel like I will procrastinate over the editorial calendar though. Ooops.

  3. John Matthews says

    I have written non-fiction books for young people that have been published by mainstream publishers, but I have recently launched a pen-name for a series of mystery novels.

    The first, Kill Lora Blair, by the pen-name K.T. Biffle is now up on Kindle.
    My question: Should I start a tab on my existing Facebook page for K..T. Biffle, or launch a separate page?

    I value your response

    • says

      Hi John, this is a tough one – we separate brands for reasons though – so presumably your books are for different audiences? Different audiences would suggest a different page – but if the two are similar genres, then keeping one is easier. It takes a lot of work to maintain an active FB page so it’s important to only set up a new one if you’re sure. Thanks,


  1. […] few weeks ago, I interviewed social media strategist Amy Porterfield who inspired us about how to use Facebook for marketing. Then this Fast Company article convinced me that Facebook will only continue to grow and may even […]

Leave a Reply

Your email address will not be published. Required fields are marked *