Facebook can be quite overwhelming but there are 500 million users and it’s the most popular social network. As author-entrepreneurs we need to know how to use it for book marketing and building an author platform. I have a Facebook page for The Creative Penn (come and join us!) but I had some questions about using it for promoting a book.
In this interview, social media strategist Amy Porterfield gives us her best tips. Audio mp3 and text below the video.
Audio => AmyPorterfield.mp3
In the video, you will learn:
- Why Facebook is so important these days
- The difference between Pages and Groups
- How to use Pages for book promotion
- Why sharing your best content is so important
- How to engage people in the process of writing your book
- How to use your time effectively on social networks
- Setting up an editorial calendar for effective blogging
- Why Facebook ads can be effective for book promotion
You can find Amy at her AmyPorterfield.com and I highly recommend you read this post on Must-Read Facebook Marketing Tips.
Amy is also on Facebook here and on twitter @amyporterfield
{ 5 comments… read them below or add one }
This was an awesome interview!
I recently installed the Wordpress plugin “Editorial Calendar,” and it is definitely helping to schedule my blog posts.
I have also decided to start from scratch with Facebook as I was doing things completely wrong for far too long.
Thanks Joanna and Amy for the insightful vodcast!
Regards,
Bryan J Zimmerman
Glad you enjoyed Bryan. I think I need to try editorial calendar as well.
Great post, Joanna. Thanks. I will get to work on sorting out my FaceBook marketing right away.
Somehow feel like I will procrastinate over the editorial calendar though. Ooops.
I have written non-fiction books for young people that have been published by mainstream publishers, but I have recently launched a pen-name for a series of mystery novels.
The first, Kill Lora Blair, by the pen-name K.T. Biffle is now up on Kindle.
My question: Should I start a tab on my existing Facebook page for K..T. Biffle, or launch a separate page?
Thanks,
I value your response
Hi John, this is a tough one – we separate brands for reasons though – so presumably your books are for different audiences? Different audiences would suggest a different page – but if the two are similar genres, then keeping one is easier. It takes a lot of work to maintain an active FB page so it’s important to only set up a new one if you’re sure. Thanks,
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