Podcast: Advanced Blogging Tips For Authors With Blogging Teacher, Paul Cunningham

If you are new to blogging, try this Blogging Basics podcast with Joel Williams. If you are ready for some more advanced blogging tips, then this is the audio for you!

Paul Cunningham is the Blogging Teacher, providing articles, tips and tutorials to help bloggers overcome the many challenges they face in building a successful blog. He is also an IT professional and technical writer.

In this podcast, you will learn:

  • What are the best things to be doing once you have got started with a basic blog with some content.
  • Get your own hosted blog that is your brand and that you can control
  • A professional site gives people a certain impression and if you take it seriously, you will also have a schedule of sorts for creating content. For example, people expect posts twice/3 x per week.
  • Be deliberate about what you are doing. Pay attention to what is going on e.g. videos get loads of traffic or Tuesdays are the best for posting.
  • Blog design is important. What does it say about you? Is it cluttered? Covered in ads? Recommended themes include Thesis (my affiliate link as this is what I use too). Try Woothemes as well or just Google ‘best free premium themes for wordpress’.
  • Use your blog real estate to sell your books and products, not someone else’s
  • Make sure people have an option to subscribe so they don’t need to remember to come back
  • You can “train” Google to visit your site more often by posting regularly.
  • Don’t use Adsense (blogger welfare!). You won’t make decent money unless you have a very strong niche site and it cheapens your brand as well as sending visitors elsewhere.
  • More effective ways of making income from your blog include: your own books, training courses, speaking, seminars. These will build your brand and you can charge more for them.
  • On the importance of having a free giveaway on the blog to build your list. You need to build relationships so you need a way to contact people. Paul and I both use Aweber for our mailing lists (affiliate link). It contains a confirmation step so people do not get spammed. Treat your list with respect, give them great value and they will be happy to buy once they know, trust and like you.
  • If you have a list, it is evidence for your platform to publishers that you have people who follow you. Obviously, we all start with nothing and it builds over time.
  • Don’t worry too much about RSS. Most people don’t get it so organise a mailing list as your primary sign up. Have it available but focus on email subscription to your primary list.
  • Some tips for traffic generation. Go where your audience is. You can’t just blog in isolation. Guest blogging is a definite must for expanding your brand (and something I personally need to do more of!). Ideas include other blogs, forums, Amazon reviews and Twitter.

You can find Paul at The Blogger Teacher – and he has done a brilliant round up of our discussion here with all the links.

He is also on twitter @paulcunningham

If you are interested in learning more about blogging, I have just released a multimedia course “Blogging for Authors and Writers”. Click here for more details on how you can blog effectively as an author/writer.

Click here for the full transcript in PDF format

Or/ to read online, click Show right => show

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  1. says

    Hi Joanna and Paul, this is my first time here and it’s great to find this podcast from Paul. My favorite tips were the ones about AdSense and RSS. I’d love to hear more. It got me thinking that I’d like to hear your thoughts on using AdWords – they keep sending me free offers.

    • says

      Ileane, Adwords is a different beast to Adsense. Adwords is YOU being the advertiser, and is one way to buy traffic for your site.

      There are a lot of things that go into a successful Adwords campaign like proper keyword targeting, good headlines, good ad copy, making sure you comply with Google’s guidelines, and a bunch of other tips and tricks. Where you send the traffic to also has to be a highly optimized page for conversions.

      All that said, its not an area in which I have any expertise. Though a free Adwords voucher is a good way to take a peak behind the scenes and see how it works, if I were to start using Adwords I would buy the book that so many other people recommend, which is Perry Marshall’s Ultimate Guide to Google Adwords.


  2. says

    I use Magazine Premium as the theme for my site and it was WELL worth the small outlay to upgrade from Magazine Basic. It’s a great WordPress theme and really easy to customise and use the dashboard.

    Great advice in this one, Paul – thanks.


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