The Author 2.0 Model Explained

by Joanna Penn on June 2, 2009

author20-modelIn the Author 2.0 Blueprint, I include this model. It represents the way authors need to use their online presence to build their platform, generate interest in themselves and ultimately, sell more books.

The central point is the Internet Hub which may be a website or blog. This is where you bring people to with various means of traffic, and you also sell from here. The top part of the diagram contains the traffic mechanisms – ways to draw people to you. The methods generally won’t cost you much and will be free for people to access. This freemium model is a core concept in today’s internet.

The bottom part represents where you write, sell and publish your books and information as well as other ways of making money.

The model is explained in more detail in the video below. I talk about all the aspects of the model and show you some examples of the people using it.

If you haven’t got your free Author 2.0 Blueprint yet, you can get it here.

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{ 3 trackbacks }

Book Expo America: From Someone Who Wasn't There - by Joanna Penn | The Creative Penn
June 6, 2009 at 2:31 am
Podcast: Joanna Penn on How Publishing Has Changed and How Authors Must Change Too | The Creative Penn
June 30, 2009 at 5:09 pm
Publisher Simon & Schuster Says Authors Should Blog and Social Network | The Creative Penn
February 22, 2010 at 12:15 am

{ 1 comment… read it below or add one }

Chelec Fields August 15, 2009 at 11:26 am

Thank you…. so much information Author 2.0 is a God sent for me. You have motivated me to keep going…thank you.
Chelec

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