author 2.0: How to publish your book, sell and promote it with web 2.0 tools

by Joanna Penn on March 19, 2009

I am currently working on a product that will help authors with everything they need to know about web 2.0 technology. It will include all the tools you need to publish your book, sell and promote it online for little or no money. It is aimed at giving you one place to find this information instead of roaming the web for it and being confused as to what to do next!

It will be launching in May 2009 and will contain how-to videos, audios, documentation and a forum site. It’s an exciting time to be an author so I want to share the good news!

It will also have a generous affiliate program. That means that you can make good money from referrals. You can register for more information here (no obligation to buy!).

I have done a video on author 1.0 vs author 2.0 here – let me know what you think! I have included the text of the video underneath.

Text from the video if you want to scan!

In the olden days, authors would toil away for years writing their book.

Finally, they would finish it and send it to a publisher in a big envelope.

They would write query letters and proposals to agents.

Then they would wait for the response…and wait…and wait…

The agents and publishers sat amongst piles of these great works and despaired at their overworked lives. Some of the manuscripts made it out of the pile and onto Oprah, but most did not.

The writer continued to wait….. and slowly, the rejection slips piled up.

Author 1.0 sometimes got published, but waited over 18 months to see their book on the shelves. They held physical book signings and saw meagre sales in local bookstores. They relied on the company book publicist to make the press. Author 1.0 sent review copies and then hoped for some media attention. Then they sat at home and waited for the royalty cheques, taking in freelance work to make ends meet.

But there is GOOD NEWS! author 2.0 has arrived.

This is a changing world and an exciting one for authors right now. You don’t have to wait for the rejection slips, or the gatekeepers at publishing houses to approve your book. You don’t have to wait 18 months to see it in publication.

author 2.0 has choices and opportunities to sell and promote online, direct to the book-buying public!

Publishing your book has changed!

You can use Print-on-Demand technology to get your book directly onto the biggest bookstore in the world – Amazon.com

You can sell to a global audience for little or no money upfront. You don’t hold stock, there are no hassles with storage or postage. You just get royalty checks monthly.

And It is environmentally friendly because no excess books are pulped!

Selling your book has changed!

You can sell your print book from your website or blog using Paypal. You can get paid in multiple currencies and do business globally from your home.

You don’t even need to have a print book at all. Publish your book as an ebook and there are no upfront costs. Your book can be sold anywhere in the world on the internet, through the Kindle or even on cell phones (iphone picture). You can also publish your book as an audio book or as a podcast and increase your revenue streams.

Promoting your book has changed!

Author 2.0 uses social networking and web 2.0 tools to market their books that are sold online. They have a blog and read RSS feeds to stay up with the latest in the industry.

They twitter and use Facebook to interact with their fans and to promote their book online, as well as offer great free content to others.

They do virtual book-tours and offer interviews on internet radio. Author 2.0 uses video to promote themselves virally, and has a podcast on the topic of their book so readers can hear their voice.

They issue press releases online and receive queries from journalists who find their online profile. They make money through multiple streams, receiving royalty cheques from Amazon, ebook retailers, affiliate sales, product sales and consulting and speaking fees.

Author 2.0 is you and your book reaching a global audience. Are you ready to learn more?

You can register your interest in the author 2.0 program at www.author2zero.com

Launch of author 2.0 May 4 2009 – Register your interest now!

http://www.author2zero.com

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{ 3 trackbacks }

Update on author 2.0 program - by Joanna Penn | The Creative Penn
April 11, 2009 at 12:11 am
Author 2.0: The Empowered Author | Visual Arts Junction
June 15, 2009 at 8:14 pm
Review: 50 Benefits of Ebooks by Michael Pastore - by Joanna Penn | The Creative Penn
June 30, 2009 at 6:42 pm

{ 1 comment… read it below or add one }

Aggie Villanueva March 23, 2009 at 5:08 pm

I’m very interested, Joanna. Also in the affiliate program you’ll offer with it.

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