Facebook: How authors can use it for book promotion

Facebook has more than 175 million active users worldwide. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. The fastest growing demographic is those 30 years old and older (and you can bet a whole lot of them read books!).

It can therefore be a powerful place to promote your book and yourself as an author. Here are some ways you can use it for book promotion:

  1. Set up your own personal profile and start making some friends. If you are a complete beginner, check out these “How to use Facebook videos” on YouTube. You can find my personal profile page and friend me here http://profile.to/joannapenn

  2. Set up a Group. You can set up a group for your book or for yourself as an author here. You can also get a memorable URL instead of the incomprehensible one Facebook gives it.

Here are some related groups to check out:

3. Set up a page. If you are a business e.g. self-publisher, you can set up a Page for your business which can be found from the internet without people needing to actually have a Facebook account. You can create a page here. I have setup a page for The Creative Penn as an example here.

4. Advertise on Facebook. Facebook profiles contain far more information about a person than general web searches have access to, so you can target your audience more specifically. If you set up an advert, you can specify who to show it to, for example, women aged 20-45 who like “books” or “reading”. You can also use this to search for how many people like a particular subject e.g. if 140,000 people in New York like horror, then that is a good target group for you to advertise to if you are a horror writer. There is lots more information about advertising here. I use it quite successfully to give away my workbook and build my email list, so I do recommend it (and certainly it’s more targetted than Google Adwords).

5. Find your niche with Lexicon. This is a tool that searches for specific topics so you can approach people to connect with you based on what they are posting about. I haven’t tried this but it sounds interesting!


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  1. says

    My only problem with Facebook (other than the new layout) is that the pages don’t have an option for books.

    You can create a page under Artist, Band or Public Figure and select Author/Writer, but you can’t create a page under Brand or Product and select Book. An oversight I think.

    I have pages for my books – http://www.facebook.com/pages/create.php#/pages/RealmShift/36287306644?ref=nf and http://www.facebook.com/pages/create.php#/pages/MageSign/35067499818?sid=7ad7982471111027ce57e1667fcd5210&ref=s – but they’re not specific to book searches. If anyone knows how to get Facebook to address this, I’d be very pleased.

    Setting up your own fan page as an anuthor strikes me as a bit of an ego trip! It would be nice if a fan of my books set up the page of me as an author. And a wikipedia entry too, maybe…


    • admin says

      I’m with you on that one Alan!
      Also, the groups have no way of adding any interesting apps which is annoying!

  2. Kevin L. Godbold says

    I must say that I am very interested in learning how to create a facebook/ author link. Johanna Penn’s opening comment is full of information I can use, and I think that without a doubt, I shall in the very near future, check out her website. I am the new author of the book titled The Brotherhood of All Mankind: Biblically, Historically & Scientifically. This book can be found on Amazon.com and Kindle Books. I am presently looking for ways of promoting this book, and I think Johanna’s suggestion could help. In this day and age of cultural, political, and racial divide–a book like the one named above is very necessary for ethnic and spiritual harmony.


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