Sometimes one little tip can help you tweak your book pages or your author business to become more successful. I've learned some cool things from Nick Stephenson recently and in today's show, we go through a whole load of things you might find useful. [But remember, the most important thing is still … write more great books!]
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Nick Stephenson is a bestselling thriller author with the Leopold Blake series. He's also the author of Supercharge Your Kindle Sales and creator of the fantastic Your First 10,000 Readers free video series and course.
- How Nick got into writing novels via a law degree, how he moved into marketing and online business and then decided to help authors apply marketing skills to the book business. We talk about longevity and writing until the day we die!
- Tips on sorting out your Kindle categories and keywords. We're aiming for advanced tips here! How to get into browse categories, using keyword phrases instead of keywords, look at books that are similar to yours to discover new sub-categories, the importance of the right categories for getting good reviews, using an Author Q&A in your book description to add value for the customer as well as add additional keyword juice. I also mention a Kboards thread on keyword stuffing that we mention but don't personally recommend.
Email list building and management. How email marketing has been around internet marketing for many years, but it's still a relatively new concept for authors who just aren't used to direct contact with readers. The importance of owning the relationship so you aren't reliant on another company for sales long term. Build your own BookBub! On transforming marketing from spammy to building real relationships.
- On traffic and conversion. We discuss the changes that Nick helped me make to my fiction email list. This included changing the offer to something of higher value, using a more obvious visual for signup rather than just text. Capturing reader interest as opposed to directing everything to the book sales pages. On personality types and cultural differences in feeling happy with sales. Hope marketing vs being in control. Here's the rollercoaster of being a writer post I mention.
- Facebook pay-per-click advertising. Paying for traffic can be a good idea if you want to spike readership. Facebook advertising has become incredibly well targeted over the last few years. You have to test your adverts so you don't waste money – be careful! We also discuss Amazon's new pay-per-click advertising that is available for KDP Select authors. As of today, people haven't had great results but we postulate that it will be improved over time, as Facebook's has been.
You can get Nick's (fantastic) free video training at YourFirst10KReaders.com.