Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books?
Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.
With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?
I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.
You will discover:
- Why audio and why now?
- The audio first ecosystem
- The audio mindset
Part 1: Audiobooks
- Types of audiobooks
- Writing, adapting and editing your work for audio
- Intellectual property considerations for audiobooks
- Your options for audiobook publishing and licensing
- How to find and work with a professional narrator
- Reasons to narrate your own audiobook
- Audiobook narration tips
- Recording studio options
- Audiobook recording, editing, and production
- How to self-publish an audiobook
- How long does an audiobook take to produce?
- How do audiobook readers discover audiobooks?
- How to market audiobooks
- The money side of audiobooks
Part 2: Podcasting
- Why podcasting is important for authors
- The difference between audiobooks and podcasting
- Types of podcasts
- How to research and pitch podcasters
- How to be a great podcast guest
- Should you start your own podcast?
- Podcast prerequisites
- Intellectual property considerations for podcasting
- Podcasting equipment and software
- Podcast structure
- How to be a great podcast host
- Podcast distribution
- Show notes and transcripts
- Collaboration and freelancers
- Podcast workflow and tools
- How to launch a podcast
- How to market a podcast
- Repurpose your content
- The money side of podcasting
Part 3: Voice Technologies
- Overview of voice technologies
- Speech to text: dictation
- Text to speech
- Voice assistants, smart speakers and devices
- Artificial Intelligence (AI) and the future of voice
If you want to position your books and your author brand for audio growth, then check out the book now!
Available now in ebook, paperback, large print, hardback and audiobook editions (narrated by me!).
Reviews from readers
“I'm a writer and I've been looking for clear, easy-to-digest, information about how to create my own audiobooks. I've taken a course, read a couple books, and surfed the Internet until my board beached on the rocks of exhaustion, but I didn't have enough understanding of the process to get started. Joanna Penn answered all my lingering questions and made me feel like I could do it. To me, this is an invaluable book.” Jo-Ann Carson, 5* Amazon Review
“I highly recommend Audio For Authors for anyone interested in adding audio skills to their author platform. In a highly readable, conversational style, Joanna Penn provides more of her informed insight into the world of audio, designed especially for authors. She provides the basics and answers questions you may not even have yet. Well worth the time invested before you pick up a microphone!” Aime S, 5* Amazon Review
“Excellent resource for all things audio! There is no one better positioned to provide authoritative advice on the use of audio for authors than Joanna Penn of The Creative Penn, who brings to bear her practical experience gleaned from the production of her podcast, the narration of her audiobook, her use of dictation, and her other forays into the world of audio. She also applies her futurist bent, keeping tabs on emerging audio trends, such as the increasing use of voice assistants, and what that can mean for content creators. An excellent resource that examines all aspects of the audio opportunity.” Kay Near, 5* Amazon Review