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This is a guest post from Michelle Halket from ireadiwrite publishing. You can read/listen to an interview with Michelle on digital publishing here.
As a digital publisher, we get challenged on the fact that our books aren't ‘real'. A person can't hold the paper, they can't smell the glue – it's not a tangible product. I personally disagree, books aren't paper and ink – they are the stories that bring us away to places we've never been and to meet characters that are fantastical or horrible or lovable.
For ireadiwrite Publishing, ebook publishing represents a way for us to get authors with good books out into the marketplace at a lower cost so that they can get what every author wants – to be read. We can release far more authors than a typical indie press, because we specialize in ebooks. But that doesn't mean our books aren't ‘real'. They are treated like any other book out there: they are carefully selected, edited, typeset, designed, proofread, widely distributed and marketed. Our authors market themselves in many ways, and one of the most successful ventures is blog tours and book giveaways, just like with printed books. But for our authors, we give them a little treat to offer bloggers and other giveaway hosts – a personalized, signed copy of the ebook for the lucky winner.
There's no technical feat in producing these ebooks, they're created in the same way that all ebooks are made: with conversion software using input files. For these signed books, one of the input files is a page dedicated to the reader written in the author's own hand. Check out this copy of AMBER FROST by Suzi Davis, shown here on my Kindle.
And so, the fact that ebooks can be professional works of art – combined with the ability to distribute signed copies of them – don't ever let anyone tell you that an ebook isn't a ‘real' book.
Michelle Halket is the Creative Director for ireadiwrite Publishing, an independent press specializing in digital books. Passionate about technology and books, Michelle works with writers from submission to publication.
I now offer a multi-media online short course on how to publish your book on the Kindle, iPad, Nook and other e-readers as well as answers to all your ebook publishing questions. Featuring video, audio and PDF information for only $39.99.