Secrets Of Traditional And Indie Publishing With NY Times Bestselling Author CJ Lyons

We all want to learn from professional authors who are successfully selling books and connecting with readers.

CJ Lyons and Joanna Penn

So I’m really excited to announce two new courses produced in collaboration with NY Times bestselling author, CJ Lyons.

CJ is the author of 16 novels, described as Thrillers with Heart. She has 2 series of medical thrillers, 2 books with environmental activist Erin Brockovitch and a number of stand-alone thrillers. CJ combines both traditional publishing deals with indie publishing to create a successful hybrid career. In 2011, her novel Blind Faith hit #2 on the NY Times bestseller list, #4 on the USA Today list and sold 240,000 copies in 2 months.


CJ knows what she’s talking about and I continue to learn so much from her, so I’m excited to announce that we are partnering to create a series of Pro-Writer courses.

There are 4 modules covering Traditional Publishing, Independent Publishing, Marketing and Managing Your Creative Life. The first two modules are available now, with the final two available by July 2012. There is a discount available for buying the first two modules together as per the details below. The prices are also being kept low for this initial period while we finish all four modules.

Secrets of Traditional Publishing Success

Many people are still interested in a book deal with a NY or London publisher, but there are many hurdles to overcome as well as a lot of myths that surround the industry.

In this course, I interview CJ Lyons about traditional publishing, covering everything from finding an agent, pitching, how the publishing process works, how the money works, the pros and cons, details of contracts and what to watch out for as well as the biggest mistakes people make.

CJ leads you through her own successful pitches to agents and shares personal details of her transition from ER doctor to bestselling author and pro-writer. She also covers what happens after the call and how the reality of being a published author works.

This is a multi-media self-study course with over 3.5 hours or video, 4 hours of audio and 50 pages of text information. It is aimed primarily at fiction authors.

Click here to read the full details of the course, or click right to buy now for US$49=> Add to Cart

OR/ You can also get both courses for US$85 => Add to Cart

Secrets of Independent Publishing Success

CJ is a hybrid author, meaning she spans both traditional publishing and independent publishing success.

In fact, after years of being traditionally published, it was her indie book, Blind Faith, that hit the NY Times bestseller list at #2 in 2011. It has now been picked up for publication with St Martin’s Press, but CJ is still passionate about how fantastic indie publishing can be for authors taking responsibility for their own careers.

My independently published ARKANE novels have now sold over 33,000 copies and I have spent the last 3 years exploring what it means to be independently published with fiction and non-fiction.

The course contains video discussions with CJ and I on reasons for indie publishing, pros and cons, the mistakes people make, how you get paid as well as an exploration of our sales figures for 2011 – CJ’s breakout novel and my own, more modest figures which you will find fascinating.We discuss what happens after your book is live and how to optimize your sales page. There is a bonus interview with Joel Friedlander, from on book cover design.

We also take you behind the scenes of our own accounts for Amazon KDP, PubIt, Smashwords, and Createspace showing you the step by step process for publishing as well as providing material on KDP Select and formatting your file with Scrivener.

This is a multi-media self-study course with over 4 hours of video and audio and 50 pages of text information. It can be used by fiction and non-fiction authors although the examples given are primarily of fiction books.

Click here to read full details of the course, or click right to buy now for US$49 => Add to Cart

OR/ You can also get both courses for US$85 => Add to Cart

There is 100% money back guarantee if you are not happy with the material, or if you decide it is not useful to you. It is very important to us that you get value for money so, as always, I absolutely stand by this guarantee.

Once you click the Add to Cart button, you will be directed to payment through Paypal which is a trusted, secure internet sales provider. After payment, you will be directed to download a PDF Welcome page which includes the logon details for the online materials so you can get started straight away.

Please also email me with any questions or problems:

What others have said about CJ and Joanna’s courses and teaching

“CJ goes the extra mile with her willingness to help struggling writers, like myself.” Judith Gilbert

Joanna Penn’s knowledge on writing, publishing and marketing is mind boggling. She is so generous to share this hard-earned knowledge with others – a real inspiration.” Benison Anne O’Reilly, author of ‘Happily Ever After’,

“Tremendously helpful. CJ is a fine teacher, with the patience of a saint.” Award-winning author Corrina Lavitts

“Joanna is in the business of turning dreams into reality. With her practical advice and extensive knowledge, you can’t go wrong.” Tammie Day

CJ Lyons is a master teacher! She made my transition into Indy self-publishing and taking charge of my career a breeze!” National Bestseller Debra Webb

“CJ Lyons is known for her fast-paced thrillers, but she should also be known for her amazing teaching skills. I learned so much! I highly recommend her classes.” Lynn Franklin

Read more testimonials for Joanna Penn here.

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