Amazon Encore: Is this a publishing game-changer?

amazon encoreWow! I am so excited about this!

Amazon announced their Encore program last week. So what is it and why is it potentially a game-changer for traditional publishing?

Amazon introduces Encore as “Unearthing Exceptional Books and Emerging Authors for More Readers to Enjoy”.

AmazonEncore is a new program whereby Amazon will use information such as customer reviews on to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Books StoreAmazon Kindle, and national and independent bookstores via third-party wholesalers.

They begin with the publishing and promotion of “Legacy”, written by a 14 year-old whose book will be republished in Fall 2009.

Wow! Essentially, this means that self-published authors who can get some sales success and whose books are popular with customers on Amazon can be published by the biggest book-store on the planet with a database of millions of customers. That is pretty exciting news!

Get publishing on Amazon, and get promoting!

As an author chasing publication, would you rather be published by a small imprint of Harper Collins – or by Amazon?

If you are a mega-bestselling author, would you also like to be published by Amazon? Now that is the possible game-changing question.

I am excited to find out what happens next, because it levels the playing field even further for self-published authors. Remember, you can get your book on Amazon without a publisher! (here’s how to do it if you don’t know)

Here is a round-up of other articles commenting on the program:

The dominance of Amazon (and also Google) reminded me of this video – the future of media by the Philip K. Dick avatar – very cool!

a2z_logo_slogan1Author 2.0 will teach you to self-publish on Amazon and promote yourself in order to sell more books! Launching 1 June 2009 – pre-launch specials still available – Register here now!


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  1. says

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  2. Kenneth Martin says

    I have a non-fiction work scheduled to be released to the market in November through PublishAmerica called Great Flaws, Saving Grace: An Ancient Art of Grapes for the New Age. Is it possible I could have this work reviewed for its worthiness to be placed in Amazon Encore?
    It is a New Age book that sounds a transformational tone for the coming new millennium. It is loaded with Knowledge surprises, hope, and occasional humor, and renews our ongoing upward quest toward a brotherhood of brave new men and women sharing a great planet.


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