Authors have to do a lot of their own marketing.
That’s the reality of the publishing industry whether you get a publishing deal or you self-publish. But these days anyone can market globally using just a computer and their time.
It will take effort but it doesn’t have to cost you much – and you might even enjoy it!
Everything I know about book marketing is now available in the Amazon #1 bestselling book ‘How To Market A Book Third Edition. Click here to read more or buy links.
Below are lots of free articles, audios and inspiration for marketing your books. Just click on the links to find out more, and at the bottom of the page you will find multimedia courses to take your learning even further.
(1) Start with the basics
Prerequisites for Author Marketing Success
The Polarities of Book Marketing: Where do you sit on the scale?
The Book Marketing Mindset for Authors
When To Start Marketing Your Book And How To Balance Your Time
(2) Optimize your book
Attract Readers with a Great Book Sales Description
Choose The Right Categories And Keywords For Your Book
Pricing Books And The Use Of Free
Using Author Pseudonyms
Using Box-Sets And Bundling
Writing A Series
(3) Set up your website and email list
How to Build Your Own Author Website in under 30 mins [Tutorial]
How To Build An Email List
Sell More Books Webinar Replay: How to Build your Email List and Reach Readers
Fantastic free webinar replay with Nick Stephenson on how to build your email list and reach readers
(4) Take it further with more marketing ideas
Marketing Print Books
How to Market an Audiobook
Video Marketing for Authors
Content Marketing for Authors and Writers
How to Podcast
Integrity, Authenticity, Generosity, Social Karma
(5) Book marketing strategy, launching and relaunching
Your Book Marketing Strategy
Aspects of a Book Launch
Relaunching Older Books
Book Marketing Questions to Help you Sell More Books
Book Marketing Checklist
Book Marketing Plan: A Definitive Checklist from Tim Grahl, Book Launch expert
Book Marketing Websites
For book marketing through email blasts, BookBub.com is still the heavy-hitter, but I also recommend FreeBooksy, BargainBooksy, Red Feather Romance, and NewInBooks.
They have options for wherever you are on your author journey, it's more affordable than BookBub and you are more likely to be accepted.
Want more help?
How to Market a Book Third Edition is out now in ebook, print and audiobook editions.
Click here for a list of books, resources, tutorials and tools for book marketing