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Podcast: Rachael Bermingham explains her tips on promotion after selling over 1 million books

OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn

Interviews, Inspiration and Information on writing, publishing options, internet sales and promotion – for your book.

The cookbooks “4 Ingredients” 1 and 2 have taken Australia by storm, and co-authors Rachael Bermingham and Kim McCosker have done it all themselves.

After being rejected by every publisher in Australia, they self published, found a distributor and marketed the book to commercial success, currently selling over 1.4 million copies.

They now have a TV show on the Lifestyle Channel and are selling the book to overseas publishers. They continue to self-publish even after being approached by publishers, and continue to focus on quality marketing.

Show Notes:

  • Why the book was written in the first place
  • Why they self-published and why they continue to self-publish their other books, even after being chased by so many publishers
  • Tips for new authors on how they can promote their books
  • Tips for coping with rejection and fear when pitching for promotion
  • Why goal setting is so important for authors
  • Is Rachael an author or a business woman first

Joanna Penn:

View Comments (1)

  • Dear Madam /sir
    My name is Patricia Koby i have writen a book , which at i have display on the web page , i would like to have your free Author 2.o which will help me to learn how to promote my book thank you, kinks regard Patricia Koby

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