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Book Marketing Questions to Help You Sell More Books

If your book isn’t selling what you hoped, you can use these questions as a checklist to determine whether you’ve done…

Joanna Penn

Your Magic Bakery Of Intellectual Property Rights With Dean Wesley Smith

As an author, you create a piece of art. But you also create an intellectual property asset that you can…

Joanna Penn

Polarities Of Book Marketing. Where Do You Sit On The Scale?

Book marketing is not a monolithic thing, it doesn't happen at one single time, and your marketing activities will change…

Joanna Penn

Balancing Ambition And Contentment. Lessons Learned From Thrillerfest 2017

In today's show, I talk about my lessons learned from Thrillerfest 2017 on balancing ambition and contentment, the current publishing…

Joanna Penn

How Walt Disney Made Me A Better Writer

Authors are used to creating alone, but most creative industries work in teams and this is spreading into the writing…

Joanna Penn

9 Ways To Get The Very Best Out Of Your Book Cover Designer

A great cover design is one of the best ways to help your book get noticed because readers DO judge…

Joanna Penn

Real Artists Don’t Starve. Creativity And Money With Jeff Goins

It's time to banish the poor author back to the garret and explode the myths of the penniless creative. Choose…

Joanna Penn

4 Ways To Develop The Unique Voice Of Your Character

Think about some of your favorite series - either books or TV shows. Why do you keep going back for…

Joanna Penn

How To Write Fast, Publish Slowly And Focus On Your Author Marketing With Rachel Aaron

We all have limited time, and part of being a successful author is knowing what to focus on. In today's…

Joanna Penn

5 Tips For Writing Superbad Villains

I really enjoy writing my villains. I can channel my dark side and it helps me think about character motivation…

Joanna Penn