OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn
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In today's podcast, I give you an overview of the state of self-publishing and some of the things you need to know about, as well as suggesting there are 5 things you need to get sorted in 2013 if you're taking writing seriously as a career.
Before the content section, I update you on my own progress.
Exodus was published in December and on Dec 21 was on Amazon's Daily Deal with the 99 authors, 99 books, 99 cents promotion, amusingly categorized as Literary Fiction. I explain a bit about how the promotion came about and the impact it had on sales.
The Creative Penn has been voted one of the Top 10 Blogs for Writers for the 3rd year running. Thanks for voting! And also one of the Top 10 Blogs for Self-Publishers, so I'm glad you find the site useful. I guess I'll keep running it then 🙂
State of Self-Publishing
Here are some of the things I go through in the podcast:
- Smashwords is now accepting ePub versions so you can avoid the Word Meatgrinder. Fantastic!
- I highlight some of the top points from Mark Coker's 2013 Book Publishing Predictions – including ebooks going global, tablets and ebook readers, and the glut of ebooks now trad pub is releasing backlists as well as the algorithm-generated books. Your lesson: Focus on the fundamentals. Write great books and build a readership slowly.
- Tablets and e-readers in education in the US and worldwide plus some of the highlights of Digital Book World's predictions for 2013. Why you should care.
- Is the stigma of self-publishing gone forever now? Guy Kawasaki on ‘artisanal publishing‘ and Digital Book World announces a conference panel with Hugh Howey on Straddling the Models : Authors Choosing to Both Self- and Traditionally Publish (reported on Ether for Authors)
5 Things You Need To Get Sorted In 2013
If you want to get serious about your writing in 2013, here are my recommendations (based on changes I have made and am making to my own process).
(1) Commit to creating art. For more, read my review of The Icarus Deception by Seth Godin, and Turning Pro by Steven Pressfield
(2) Streamline your idea capture and sorting process, as well as your To Do list. We wear so many hats these days it's easy to lose track and I was personally drowning in my Inbox before Christmas. I now use Things app on my iPhone and Mac for any kind of ideas or notes for books, as well as my To Do items. It doesn't matter what system you use, but you need to use something. Your memory is not good enough.
(3) Sort out your writing process and your production goals for 2013. Read this post by Dean Wesley Smith. I also just read 2K to 10K by Rachel Aaron which had some excellent suggestions.
(4) Get your books into the global market. If you haven't already done so, look at publishing on Kobo Writing Life and iBookstore (through Bookbaby/Smashwords) because they are entering new markets faster than Amazon. The latter has the US and Europe pretty sewn up but the rest of the world is currently up for grabs. Your books need to be out there. Use KDP Select for the initial period if you want, but then, publish everywhere.
(5) Focus on building your own tribe and stop scatter-gun marketing. Obviously, write more books. But also, get your homebase website sorted and make sure you have an email signup on it, as well as a link to it at the back of your book. This is #1 – everything else is extra and everything else should point back to it. Here's more help if your book isn't selling.
I'd love your comments on how you feel the state of self-publishing is right now. Are we moving into a mature space where the stigma is gone and it's now just ‘publishing'? Please leave a comment below.
Top image: Flickr Creative Commons This Year's Love
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1 2 3 Next »Hi Joanna, happy new year.
I would vote for this blog to be the number 1 on the top blogs for writers. Not to offend anyone but I have got more out of the articles and interviews on your blog than any other blog including some on the top 10 list.
There are too many people giving out advice and tips with no real meaty or concise information.
You get some great interviewees and I look forward to your videos.
Thank you for your hard work and dedication. Good luck in 2013.
Thanks so much Mica - I am so glad you find the site helpful - it makes it so worthwhile for me to keep posting here when I know the information is useful to people :)
Thank you for your reply Joanna.
I just purchased Rachel Aaron's book 2k to 10k, thanks to your recommendation.
I am hopeful that you interview more debut indie authors this year.
Hi Mica, I don't really interview debut indie authors unless they have a specific story to share that can help everyone. The point of the podcast is to always be taking our learning further, so I mainly interview people who have a difference experience to myself. I want to keep learning too. Mostly, these are people who are a lot further along the path!
Let me know if you have any specific questions though - and check the backlist for more audios to learn from http://www.thecreativepenn.com/podcasts/
GREAT PODCAST!
I really like your practical approach to writing - I feel the same about organisation and streamlining - I think I have to because I'm not a naturally organised person! I actually wrote a software programme to formalise my writing process and help others. I don't suppoose you'd be willing to have a look at it and let me know if you have any comments?
Thanks Katja, but I am a little snowed under with my own projects, so not looking to review any software! All the best with it though and I'm glad you enjoy the practical tips.
Joanna,
Great podcast! I discovered 2000-10,000 this summer, if you take the book to heart it can literally change your writing career. This message summarizes just about every thing I have observed and started to implement in my business mid 2012. Especially the aspect of tribe building and creating a hub site to brand and promote your work.
Publishing is a business! More authors should take note of that.
Thanks Glendon, and it's great to be able to talk about writing books as a business here. I think it's an important angle that people miss sometimes. Looking at the long term is critical.
Congratulations on having this blog among the top 10 for writers and top 10 for self-publishers. I'm very glad I found The Creative Penn. I'm learning a great many things I can put into practice right away. I had downloaded Scrivener, for example, but it wasn't until I heard your podcast that I started using it, and, wow! What a great tool! I'm also keeping Creativeindie Covers in mind for my next projects and recommending them to other people. Thank you for sharing all this information!
Scrivener is indeed life-changing Roberto :) I'm so glad you discovered it!
Thanks Joanna, great stuff....
In regards to point (4) I definitely agree but would recommend authors/publishers try to first submit directly to iBookstore themselves to see if they get accepted instead of through Bookbaby/Smashwords. It appears that Apple is getting more permissive with direct submits.
I did with my book - no problem.
I thought Apple was for US publishers only? which means the rest of us are still excluded! But you're right, the rule should be - submit direct where you can and then use a middleman if you have to.
Hey Joanna, you are correct. Currently, Apple is just for US publishers. Agreed, publish direct whenever you can....It's sad to hear of authors giving up an extra 10% or more of the profits of their book for the lifetime of its sales only because they didn't upload themselves.
Hi Joanna,
First time listener and reader! Excellent Podcast with lots of exciting ideas. Sorting out my idea capture process is definitely something I could improve on. I will definitely check out the Things app to help me get organized. Keep up the great work!
Thanks for joining us Erik, and if you enjoyed the show, check out the backlist for lots more audio bliss :) http://www.thecreativepenn.com/podcasts/
Thanks for the motivation Joanna. I really want to at least draft two books this year. One fiction and one non-fiction (either about living with Sickle Cell Anemia or something teaching people web development).
The tips you've given have been helpful, and I've subscribed to the self publishing podcast. I'm hoping that going self-employed will give me more time and freedom to work towards my goals.
In your opinion, is self-publishing a last resort or a practical option for everyone?
In my opinion it's a practical option, as long as you write about something worth while that people will actually want to read.
Some people just want to write a book for bragging rights, and end up self publishing a low quality book. Those are the people who give self publishers a bad name.
But if you have a message that translates through your product, and it's something people actually want to read, then I think it can be very practical.
Karoline, it really depends on what you want as an author. Some authors are going into self-pub as a last resort, but the more positive way to look at it is as an empowered way for an author to get their words into the world as a business venture, or as creative self-expression. Check out this article for the definition of a proud indie author http://www.thecreativepenn.com/2011/12/09/self-publishing-indie-author-definition/
Joanna,
What a wonderful podcast today. I'm always encouraged by your thoughts on the industry, especially now that you're delving into the traditional aspect of it as well. I think it's wonderful that you're pursuing a hybrid journey - it's my goal for my writing career!
I'm in the process of learning everything I can about self-publishing, especially the e-book aspect (formatting, marketing, etc.), and will be moving some of my material in that direction as quickly as possible, considering how RAPIDLY things are changing. But in the meantime, I'm also actively pursuing agent representation, because I KNOW that I'm a writer first, an entrepreneur second. I desperately WANT a team who will take on some of the more business-ended stuff. But I also feel like it's important to KNOW the ins and outs of the whole system, even when I do have someone else doing some of that for me. Ignorance is NOT bliss, not in this industry.
Thanks for sticking with us,
Becky
Fantastic Becky, and it's encouraging to hear you sound so sure about what you want. Knowing yourself is important on this journey! I oscillate between author-entrepreneur - I am both, truly halves I think :)