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The Author 2.0 Model Explained

OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn

In the Author 2.0 Blueprint, I include this model. It represents the way authors need to use their online presence to build their platform, generate interest in themselves and ultimately, sell more books.

The central point is the Internet Hub which may be a website or blog. This is where you bring people to with various means of traffic, and you also sell from here. The top part of the diagram contains the traffic mechanisms – ways to draw people to you. The methods generally won't cost you much and will be free for people to access. This freemium model is a core concept in today's internet.

The bottom part represents where you write, sell and publish your books and information as well as other ways of making money.

The model is explained in more detail in the video below. I talk about all the aspects of the model and show you some examples of the people using it.

If you haven't got your free Author 2.0 Blueprint yet, you can get it here.

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