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Direct Sales And Merchandising For Authors With Alex Kava

What are the benefits and challenges of selling direct? How can you use limited edition merchandise to add more value…

Joanna Penn

Facing Fears, And Writing Unique Characters With Barbara Nickless

How can we move past our fears to write the books that mean the most to us? How can we…

Joanna Penn

The Next Strategic Step On Your Author Journey And Author Nation With Joe Solari

Wherever you are on the author journey, there are some important questions to consider along the way. Joe Solari outlines…

Joanna Penn

My 2024 Creative And Business Goals With Joanna Penn [Updated]

Happy New Year 2024! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways,…

Joanna Penn

Review Of My 2023 Creative And Business Goals With Joanna Penn

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the…

Joanna Penn

The 15-Year Author Business Pivot With Joanna Penn

In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the…

Joanna Penn

How Generative AI Search Will Impact Book Discoverability In The Next Decade

How will changes to the way people search impact book discoverability? What can authors and publishers do to ensure their…

Joanna Penn

Publishing A Cookery Photo Book With Jane Dixon-Smith

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book…

Joanna Penn

Subscriptions And The Creator Economy With Michael Evans

How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why…

Joanna Penn

Starting A Second Career As An Author And Networking Tips With Patrick O’Donnell

How can you transition into being an author after a long-term career elsewhere? How can you adopt an attitude of…

Joanna Penn