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On Writing, Self-Publishing And The Business Of Being A ProWriter With James Scott Bell

OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn

There are some authors who are able to teach others the craft as well as managing to juggle writing their own fantastic books. Today I am excited to be interviewing James Scott Bell, who excels at both.

James Scott Bell is the #1 bestselling author of Plot & Structure, numerous thriller novels and several books on the craft of writing. He is a professional speaker, teaching novel writing and other skills for writers.

In the intro, I mention the audio for Prophecy is now available at Audible, Amazon and iTunes. Plus the music for the trailer is The Complex, Creative Commons from Incompetech.

You can listen to the audio above or on the podcast feed. You can also watch the video interview on YouTube.

  • James has been a professional writer for 20 years, and was previously in criminal law. He started as a screenwriter and majored in film at college. He started teaching writing at a time when it was assumed that writers were ‘born' not made, and wanted to help writers with learning the craft as he had learned it.
  • On James' own fiction, legal thrillers like Blind Justice. The theme that runs through his work is the personal quest for justice, often one person trying to gain justice against huge odds.
  • James believes writing to a quota is important – you have to get the words down in order to work it into a product. When writing a scene, he will find the hotspot of the scene, find the emotional connection to it and then write. He has a weekly quota of 6000 words so if a day is missed, it can be made up. He also takes a day off to recharge the creative batteries.
  • As a pro writer, James still loves to learn. He talks about the power of the unexpected and trying to find things that will surprise the reader, even a line of dialogue or a strange item in the scene. This can stop readers feeling jaded and get their attention, even when they think they know what will happen. We discuss the habit of writers of noting down things in real life to inspire story. Everything is material.
  • One common mistake that new writers make is a tendency to start off slowly and not get into a scene where something happens. Characters alone and thinking, starting their day is not a good opening. The story begins not when you lay out the kindling, but when you strike the match. The opening disturbance is critical to engage the reader in the story.
  • Some writers feel that they should be further along than they really are. But it takes years to really get to grips with this. It is an apprenticeship of years.

On the business of writing and self-publishing

  • The atmosphere of today in self-publishing is the ‘pulp' era of the 1920s and 1930s. There is a need for a lot of stories, very fast. People who wanted to make a living as writers were writing to genres/categories. This is perfectly acceptable if you learn the craft and can get excited about the category you're writing to. But there is still an almost spiritual experience for a writer to have created the book of their heart, something that they are passionate about and might not be commercial. The beauty of self-publishing is that you can do both.
  • In his book, Self Publishing Attack, James says that the gold rush days of self-publishing are over … but if authors have a modicum of talent, they can make a good return. Prepare yourself for a professional career by becoming a student of the craft, getting professional feedback from an editor, and taking your time. Then it's about becoming a producer of product that appears on a regular basis. It takes several books before you see a rise in income, but then it can grow incrementally if you are consistent. And you can repeat this until you die!
  • A writer's apprenticeship should include the craft, but also the business side of publishing and marketing. It is not that complicated. A product and an end user and a bit in the middle of how they connect. If you understand the basics, you can find your own plan. James' mentions my book ‘How To Market A Book‘ as a good starter and then you can use those techniques to find your own path and that suits you. For example, James like Twitter more than Facebook (as do I) so we both spend more time there. Avoid obsession promotion disorder because it's not all about that. It's still about the book and the quality of your writing and that will generate word of mouth.
  • On the state of publishing right now. Traditional publishing is changing slowly and self-publishing is changing so fast, so it is a difficult world to navigate. It's hard for the monolithic companies to make rapid changes, especially as the big ones merge. Self-publishers can produce more work faster, try different things and experiment more. Keep writing and learning and growing as a writer, but also learn from others who are doing this professionally. There are still pros and cons of the traditional publishing route, but perhaps the hybrid model is the most sensible. Authors like Hugh Howey are proving their success self-publishing and then choosing the right deal for them. Agents are certainly more engaged in what self-publishing can offer these days.
  • Do your research, especially around rights and what the publishing contract means. For contracts, check out The Passive Voice contract category, and also Kristine Rusch's series for freelancers.
  • On self-discipline for writers. Setting goals and the discipline to follow through on them is critical to completing a project. Get a blank calendar and look at your typical week. Block out the periods when you have obligations and look at the blank spots. Make appointments with yourself for writing, studying the craft and finally, marketing. Check out James' little book How to achieve your goals and dreams.

You can find James at his website JamesScottBell.com and his books on Amazon and all bookstores. He's also on twitter @jamesscottbell and blogs weekly at The Kill Zone.

Joanna Penn:

View Comments (7)

  • Grrreat information, learned a lot.
    This guy has lots of experience which is very helpful.

    Thanx Joanna !

  • Extremely helpful interview. Thank you. And I immediately went over to Kill Zone. And Twitted.

  • Thank you Mr. Bell for hammering home the fact that it's the WRITING that should always be priority number ONE. The one unfortunate thing traditional publishing did was keep too much talent out. The prospective writer usually had a very high hurdle to clear. The unfortunate thing the new world of self-publishing has done is open the door for many with NO talent or sense of the art and craft of writing. In essence, all the hurdles to "publishing" and distribution were eliminated. Yes, it's nice to build a "platform" and use all the social networking gadgets and apps, but the WRITING is what will need to stand on its own. I don't think many "Indie" authors realize just how much bad writing there is out there. Add to this fact that there are now fiction mills firing up in places like India that are churning out thousands of .mobi files, the prospects of a reader navigating the wilds of the self-published landscape and finding a gem is rapidly diminishing. With the maturation of any new market (Indie authorship), the hurdles for success eventually get raised, it's just now that those hurdles rapidly appearing. Good news is that they're low hurdles, but there are many more of them.

  • You make it sound so easy, but getting noticed in the ether world of self publishing is as hard as getting to the top of an agent's slush pile. You can be a good, even brilliant, writer, but if you don't pick up readers who push you up into the noticeable zone, you have little chance of being successful. When you go into the Amazon book store you are told there are now TWO MILLION books available. I know some very well structured books amongst those and some real penny dreadful. Sorry to sound so negative but that's the way it seems to me.

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