OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn
Podcast: Download (Duration: 40:12 — 28.3MB)
Subscribe: Spotify | TuneIn | RSS | More
Amazon is not the only game in town when it comes to ebook publishing.
In the intro, I talk about my trip to Hungary where I did some shooting and also some research on an ARKANE novella for next year. I've also been doing NaNoWriMo and working on a new crime series, as well as doing a lot of speaking and also launching a new online course – so it's been a busy month!I reflect on the fact I have created one novel and 5 multimedia products this year – in 2013, I will be focusing much more on the fiction side!
- Mark started writing when he was 13 and still writes horror/ twilight zone fiction under the name Mark Leslie. He moved into bookselling as he's passionate about books and publishing. He is traditionally published but also self-publishes his short story collections.
What is Kobo and how does it fit into the publishing ecosystem?
- Kobo is an ebook seller, original spun off Canada's largest print retailer, so it has a large use base in Canada. Three years ago the focus was short reads. Read freely is the philosophy. There's a free app for all platforms and no DRM (digital rights management which locks down ebooks to a retailer). It uses ePub standard so you can read the books on any device that allows ePub.
- Kobo was bought by Japanese based company Rakuten in early 2012 which gives Kobo an opportunity to expand even more globally. Kobo partners with retailers locally – WHSmith (a high street store), Chapters Indigo in Canada, Borders in the US and now the independent bookstores with the American Publishing Association. We talk about the global reach and ‘kobo speed' as Kobo is available in over 200 countries. On the wall at Kobo, “if it seems like things are in control, you aren't going fast enough” (Mario Andretti)
- Everyone does want to make sure there's more than one game in town. One overwhelmingly powerful company dominating the market is a bad idea. No one company should have that kind of power. There's got to be a choice as a reader and an author.
For self-publishers – Kobo Writing Life
- Kobo Writing Life is now available for self-publishers. The best thing for me personally is getting paid in my own currency, GBP, electronically to my bank account. Whereas my Amazon USD income still comes by monthly checks which sometimes get lost.
- The books that sell the best on Kobo are fiction – romance/erotica, thrillers, mysteries, sci-fi. But there's also been an upsurge in short reads – or long-form articles e.g. a long journalism piece.
- You used to have to go through Smashwords as an author to get to Kobo so it was an indirect process of publishing, but now it is direct so you can make price changes quickly with no significant wait, as per the Amazon KDP platform.
- Selling more books on Kobo. Firstly, make sure there's a link from your website. Many authors just list Amazon. Kobo wants to be a business partner with you as a publisher, a business-person. The Kobo dashboard contains information on where you sell in each market including a map of the world. Kobo is constantly working on their own search algorithm and refining it, as well as merchandising opportunities and lists. Ongoing, Kobo will be adding more possibilities to authors – they are constantly developing so watch this space!
- Ebooks are exciting, but print on demand technologies continue to advance. The Espresso Book Machine is a large printer attached to a binder that prints a book in the time it takes to make an espresso. They do have self-publishing options now – very cool! It's the meeting point between print and digital, and they are partnering with companies like Xerox, LightningSource, Google and ABA in order to expand.
You can publish direct to Kobo at KoboWritingLife
If you have suggestions for Kobo, you can email: writinglife@kobo.com
View Comments (30)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1 2 3 Next »I'm publishing also on Kobo via Smashwords and it's not bad, though they often have some issues with the website (disappearing book covers, like it's happening in these days, sometimes disappearing books... fortunately it happened only with a free one of mine and it was restored in a little time). Of course you don't sell as much as on Amazon (and on Apple), not even nearly, at least not in Italy, though it recently teamed up with the biggest Italian publisher, so something is about to change on the market (Christmas will be crucial about that).
Anyway I think it's a very good alternative to Amazon as it gives you the chance to cover the epub market, too.
@Mark: Would it be possible to purchase R&D devices from kobo to further ebookmakr's feature-set? Epub is available as beta-version already.
Hi Stefan - flip me an email and I'll put you in contact with the right people for your question. :)
Whoops - I assumed my email would show when I posted - my email is markl@kobo.com
Like Carla, I am distributing through Smashwords to Kobo. They have sold over a hundred copies of one my stories, so their readers are available to download eBooks from any publisher.
It will be interesting to see what the holiday season does for eBooks, compared to last year.
With a new one (We All Die!) coming out soon, I am hoping a lot of copies are purchased for Christmas.
Thanks for the article, great read.
John
How about new authors and publishers are having good scope to sell thier stuff in KOBO? i've been trying to sell some of my own ebooks takes very long to sell 1 copy unless i have some good reviews
For those wishing to see their work made available in the Kobo store you don't have to go through Smashwords alone. Untreed Reads also gets your work into the Kobo store as well as Sony, iTunes, B&N and many many others including public libraries.
If you are looking for a distributor alone, to get you into Kobo and all those others, I would definitely recommend Untreed Reads as an alternative. They're fast, efficient and professional.
I'm definitely happy to see my work on the Kobo site and on the kiosk screen at Chapters-Indigo.
Joanna - as a follow-up to our conversation, I wanted to share a third-party website I recently found which is dedicated to helping authors promote their free and bargain titles (usually $4.99 and under) at Kobo.
It seems pretty slick and pretty inclusive, and definitely worth a look.
http://epubdeals.com
I have to say, I LOVE Kobo Writing Life. You're right - it really does have a slick interface, it's easy to use and though I had some upload issues several months back, I've not had any troubles since. I was really interested to hear about the book espresso too....I'm with CreateSpace, but moving to LightningSource and being able to use that distribution network sounds an amazing feature to be able to access.
Geoff
Just to throw in my .02: A few weeks ago I and another author I know had trouble getting our perfectly formatted epubs to load on Kobo Writing Life. We contacted one of the reps and received THE BEST customer service from any of the online distributors I've worked with. No muss, fuss, and no wait. I was thoroughly and happily impressed. Thanks Kobo.
Just wondering, has anybody used Kobo's On Demand book publishing? If so, does anyone know what it costs to print with them?
Thanks
John
Hi John:
Just to be clear - Kobo Writing Life doesn't have any sort of Print on Demand option at this point. Services for authors are completely digital. However, personally, I have used Lightning Source to create two POD books that distribute to Amazon, B&N, Chapters/Indigo and all major book retailers everywhere. Decent services at a fair price.
Mark,
Writing Life is still a work in progress, and I appreciate that. I also appreciate a strong competitor to Amazon, which can only be good for the ecosystem in the long run.
Two pet peeves:
Contrary to what you say above, kobo does offer a DRM option, and everytime I change a price, I have to double check this setting, because it defaults to DRM mode. *grr* This is annoying.
I would really like to see free download stats. In what countries is there interest in my work? This is potentially useful marketing data. Right now only sales data is reported.
Anyway, keep the pedal to the medal. Love the Andretti quote.
JMP
Thanks, JMP, for understanding it's a new product, and continually being revised. That is greatly appreciated. In the past 12 hours, for example, we just launched phase 1 of the dashboard enhancements -- allowing the user more opportunity to customize the sales data you are seeing.
Yes, Kobo does offer DRM as an option. We had too many authors who were afraid and wanted DRM available - and since it's an option we give to major publishers, it's something we want to give to indie publishers as well. The DRM switch bug is on the chart of revisions to be fixed. And the default should be to No-DRM, allowing the user to select it if they wish.
Tracking free downloads is definitely on the KWL development team's roadmap. It's actually difficult to retrieve this data because it's not stored the same way sales are. And I don't yet have an estimate on when we'll have that option for users - but it's certainly something we're aware of and working on.
Thanks so much for the feedback. User feedback continues to help us improve KWL.
I agree, Mark.And glad that you mentioned it. This very topic I noticed myself upon changing my book price. Now it appears not available in any searches I've done.
Thanks.
Really enjoyed the interview - and thank you Mark L. for posting the epubdeals link. I'm an author on writinglife, and that link is much appreciated!
Also, I was wondering if Kobo will offer an affiliate program directly from the Kobo site the way Amazon does? Going through Linkshare has some problems as it can take a week before new uploaded books are shown in the linkshare affiliate site.
Hi K.W. Glad you like the link. I have already taken advantage of their services myself. :) They were easy to work with. It'll be nice to see more of those third party daily deal services that send readers to buy KWL author titles at Kobo.
Just yesterday I met with the affiliate manager at Kobo and we're looking at how we might be able to incorporate affiliate links to Kobo easily through KWL -- make it a single click option for authors direct from your catalog within Kobo Writing Life, so you don't need to go to multiple places. We've just started scoping out the specifications and are trying to see how to fit that into our development plans for 2013.