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Creativity: How 20 Bad Ideas Can Kick-Start Your Imagination

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This is a guest post from Jodi McIsaac Martens.

I used to think I had no imagination. None whatsoever. I wanted to have imagination, of course, and I really, really enjoyed the fruits of other people’s imaginations, but I was quite convinced I had none myself. Not exactly the ideal trait in a novelist. This misapprehension persisted until after I had started working on this current novel. I was fairly confident in my basic writing ability (I’ve made a successful business out of writing, after all, so I couldn’t be completely horrible), but I was terrified that my book would be completely unreadable because I wouldn’t be able to think of anything interesting to happen in it.

And then I was introduced to the concept of 20 Bad Ideas.

It’s quite simple, really. The general premise is that it’s impossible to come up with 20 good ideas. But it’s equally impossible to come up with 20 bad ideas.

So let’s say you need an idea – either a big one like “what’s this story going to be about?” or a smaller one like “what should be the target of my terrorist/villain’s attack?” When trying to make these kinds of decisions or come up with new ideas, it can be far too easy to grab the low-hanging fruit – choosing whatever comes first to you or settling for an idea that is common to the point of cliché. Instead, try to come up with a list of 20 different options. They won’t all be good, but they won’t all be bad – and you’ll have pushed yourself and your imagination into coming up with some ideas that just might surprise you (and your readers!).

Suppose you’re writing a story about a character who can open portals between two locations, and you get to the point where you have to decide what this portal actually looks like and how it works. The first thing you think of is the portal device used in Stargate or Harry Potter or some other show you’ve seen or book you’ve read. You could just go with whatever pops first into your mind … OR, you could brainstorm 20 “bad” ideas, and come up with a list like this:

1. a physical doorway (with door)

2. a physical arch or hoop (no door, just a frame of sorts) – semi-opaque in doorway (can see through but not clearly)

3. no frame, just a shimmer in the air, like looking through a frosted window

4. a hole in the ground into which one steps/jumps (you can see the other place below)

5. a shimmery circle on the ground onto which one steps (a picture the other place is depicted in the circle)

6. spinning rings that you grab onto (when you grab on you are transported to the other world)

7. image of the other world/place appears in mid air; one walks into it

8. glowing ball of energy that one walks into

9. glowing ball of energy (with a picture of the place) that one grabs

10. a bridge appears over which one must cross – the other place is visible on the other side (but so is the ‘real’ world – it’s like one image superimposed on another)

11. a framed painting or photograph of the new place (one walks through it)

12. an object in/from the other place appears and one grabs it

13. waterfall

14. misty cloud thing

15. a web that one walks through

16. a puddle of water on the ground – the reflection in the water is that of the other place – step into the puddle and you are there

17. flames that one must walk through

18. a stone with runes on it appears on the ground

19. a small green hill appears, one walks straight into it

20. a beam of light into which one walks

I used this method over and over again while developing my story – to determine magical devices, how characters die, plot twists and even backstory. Sometimes it was easy to come up with 20 different ideas; most of the time it was agonizing. But every single time, the idea I ended up with after this exercise was WAY better than the one I started out with.

So if you find yourself stuck for a fresh idea or feeling generally uninspired, try brainstorming 20 bad ideas – you might be surprised at how much imagination you have!

Jodi McIsaac Martens is a freelance copywriter and owner of Inkwood Communications. She blogs at www.jodimcisaacmartens.com and is currently putting the finishing touches on her first novel. And yes, it involves portals.

Image top: Flickr Creative Commons Sivinsjski

Joanna Penn:

View Comments (11)

  • Great idea. I tend to go to the Tarot (I can't read the cards but I can use them to kick start ideas). I pull a card, look up what it means and then brainstorm how I can use the image. If it doesn't work, I grab another card.

  • Excellent idea Jodi. I'm really excited for you as you are nearing the completion of your first book. cheers, Andrea

  • Jodi and joanna, thanks for this post. That was a great take on the brainstorming idea.
    @Pam, also a clever idea!

  • Brilliant! And sometimes in those 20 bad ideas, a little gem may even be found. Or at least a spark that can produce more bad ideas! Love this.

  • I love the premise very, very much and it is the sort of thing I would do for sure. You can find stunning things going in the opposite direction. But you were dipping your toe in the water of bad. Really dive in to explore the possibilities and then mash them together and see what it inspires or where it takes you...just off the top of my head for your portal idea

    must kill animal and crawl inside it
    must climb to height x and jump off
    must grab the butt of nearby person
    flush themselves down toilets
    climb into ovens
    must club baby harp seal to teleport
    must get kicked in genitals to vanish through portal
    must engage in UC Santa Cruz Banana Slug cheer to open portal
    hit strangers with a car to open portal
    non-lethally shoot self
    pray to the Monkey Totem God
    recite the "Bad Motherfucker Scene" from Pulp Fiction
    chop down tree, pull stump and dive down hole
    must run sub 4 minute mile and then -poof- portal opens
    must tend to children with cancer for unspecified amount of time - then portal open in hospital
    he thought he could teleport but IT WAS A DREAM!
    has to have sex with his busy prostitute friend - she is the portal for him, but she is always so busy (crazy!)

    these are terrible ideas. maybe.

  • And you should save all those bad ideas, because you never know when one of them is going to be just the thing for a future story!

  • love this idea. i do something similar to it, but it's more so notes scribbled here and there, and not a set list. i will try it this way. thanks!

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