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Some of the most popular print products and merchandise are not books filled with the words of the author, but journals waiting to be filled.
In today's interview, I find out how John Lee Dumas made $400k by self-publishing a premium print notebook, including the print and distribution services he used. John also shares how his next product, The Mastery Journal, will be even better.
This episode also ties in nicely to the discussion on Merchandising for Authors with Melissa Addey.
In the introduction, I talk about the latest Author Earnings report, presented at Digital Book World (DBW), and how the real growth in print is online. 69% of ALL US book purchases were online in 2016, so worry less about getting print into bookstores and use Print-on-demand. Print vs. ebook is not the question. It’s brick & mortar vs. online sales. I also share some of the most interesting tweets, you can check them all out at #dbw17.
In publishing news, Apple and Amazon end decade-long audiobook exclusivity deal, which should enable more audiobook distribution through iTunes. Another exciting development in audiobooks, which was also a trend noted at DBW. Microsoft will be selling ebooks as part of Windows 10. And big news, Pearson is to sell its stake in Penguin Random House (PRH), the world’s biggest publisher and home to some of the most successful brands in books, among them Fifty Shades of Grey, Jamie Oliver and The Girl on the Train.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets 
through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
John Lee Dumas is the founder & host of EOFire (Entrepreneur On Fire), an award-winning Podcast where he interviews today’s most inspiring Entrepreneurs 7-days a week.
EOFire was awarded Best Of iTunes because of its commitment to serve Entrepreneurs, and with over 1500 episodes to date, they've shared a LOT of great content. EOFire has featured incredible Entrepreneurs such as Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Brian Tracy, Joanna Penn (episode 448) and over 1500 others.
You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below.
- John's tips for getting things done
Keeping the joy in discipline
- Why John elected to make the Mastery Journal a physical product
- How the journal was written and designed, and how John used his community to find the designer
- How John is dealing with shipping and warehousing of the journals, including using Shopify and Fulfillment by Amazon
- How John's podcast has helped sell books
You can find John at www.EOFire.com and on Twitter @johnleedumas. Check out the journal at www.TheMasteryJournal.com
