Authors are becoming entrepreneurs, and entrepreneurs are becoming authors and both need to sort out their branding, content management and social media. We cover all that and more in today's …
Marketing Magic Muggle Writers Can Learn From J.K.Rowling’s Pottermore
I'm not a massive Harry Potter fan but I did sign up to Pottermore in order to get a glimpse of what JK Rowling is doing with her new empire. For anyone who doesn't know, Rowling didn't sell her …
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Content Marketing For Authors And Writers
Authors and writers are being told that they need a blog, but often aren't told the reason why. "To build an audience" is the oft-quoted catchphrase. Well, it's bigger than that. What is Content …
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Creative Entrepreneurship And Content Marketing With Mark McGuinness
In this podcast, I discuss aspects of creative entrepreneurship and content marketing with Mark McGuinness. In the intro, I outline how the Queensland floods impacted me and the 100 stories for …
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