Audio is the fastest-growing segment in publishing. This will likely accelerate as book consumption moves further to digital in the wake of the coronavirus pandemic. Listens might be down right now but they will be back once the world starts moving again. So, if you have your books out in audio, how do you market them effectively?
In this video, I outline 16 ways to market your audiobook. Watch below or here on YouTube. Full notes with links and examples in the article below if you prefer to read.
The audiobook is just another format, so while there are things you can do to market them specifically, any general marketing activities will also promote your audiobook. For example, if you speak at a literary festival or conference and mention your book, some in the audience may prefer to buy it in audio.
Here are some things you can do to market audiobooks, in particular.