We all want to sell more books — but it's time we started to treat readers differently at the various stages of the marketing process. In this interview, Mark Dawson explains the reader funnel, as well as how he developed confidence in his writing craft and indie business skills.
In the introduction, I give an update on my NaNoWriMo writing and mention my Creative merch, now available on Society6.
Limited Time webinar: Mark Dawson will be going into much more detail on reader funnels and how you can use ads at all stages of the book marketing process, plus doing a demo. Join us on Thurs 5 Dec at 3pm US Eastern / 8pm UK and of course, you can register and get the replay, but if you join us live, you’ll also get to chat with me behind the scenes and also be part of the live Q&A. Join us: www.TheCreativePenn.com/dec19
Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more.
Mark Dawson is the award-winning, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.
- On selling a print-only deal to a traditional publisher
- Why splitting intellectual property rights is important for every author
- The importance of stepping out of our comfort zone
- Creative practices that keep the writing going even in a busy life
- The challenges and opportunities of publishing in another language
- Using different levels of engagement for different types of readers in a sales funnel
- What does the future of publishing hold?
- Why not needing permission is so liberating and democratizing for writers