• How to Market a Book: Third Edition

  • Books for Writers, Book 2
  • By: Joanna Penn
  • Narrated by: Caroline Holroyd
  • Length: 6 hrs and 32 mins
  • 4.8 out of 5 stars (123 ratings)

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How to Market a Book: Third Edition  By  cover art

How to Market a Book: Third Edition

By: Joanna Penn
Narrated by: Caroline Holroyd
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Publisher's summary

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don't know much about marketing, don't worry. We all start with nothing.

I'm Joanna Penn, and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I'm a New York Times and USA Today best-selling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I'm an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

©2017 Joanna Penn (P)2017 Joanna Penn

What listeners say about How to Market a Book: Third Edition

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Aspired Bookmarketer

What did you love best about How to Market a Book: Third Edition?

The structure was awesome!

What did you like best about this story?

The book was nicely action-oriented.

What does Caroline Holroyd bring to the story that you wouldn’t experience if you just read the book?

Her narration made the book more exciting!

Was this a book you wanted to listen to all in one sitting?

Yes, though I plan to go through it again, and take action on many of the steps if possible.

Any additional comments?

The book was a good length. It was like a complete course.

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2 people found this helpful

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An invaluable gem on marketing

Joanna Penn has become my go to author for all things indie publishing. How to Market a Book is stocked with invaluable marketing tips—from small to large steps. Combine this book with Ms. Penn’s podcast and you’ll have all you need to become an author entrepreneur. HIGHLY recommended!

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1 person found this helpful

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Very informative step-by-step giuide

The tips and advice offers here make for a great and highly accessible audio book. It’s long enough to get the main points across but short enough to maintain your interest. I am writing my second book now and will come back to this book again for a refresh before I launch. Thanks for writing this, Joanna!

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Clear and Practical

Author provides examples of what worked and didn't for them, distilling lessons into helpful principles for the reader.

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Thought I knew a lot

Turns out, there was a lot that I didn’t know or had forgotten. This is a very good resource for people looking to market their indie book.

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Useful

If you're a new author, this is a worthwhile listen! I found several useful nuggets of information that were directly applicable to my situation.

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Great book to launch your book

Recommend book for your success as a profesional writer!

The best part is the launch strategy located at the end of the book.

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Jampacked with information

Really grateful I stumbled upon her books. This is my second. Although there is some overlap between this and the previous book, I read, it’s still very much worth the time. She gets right down to business and explains it very clearly.

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Very practical guide

This is an excellent guide for a beginner or even a pro in marketing a book. It contains useful, practical ideas that you can start working on immediately. I’ve already done a website and multiple other marketing activities based on the suggestions. It’s also up to date in discussion of social media and internet. Highly recommend.

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Very Helpful

The information Joanna presented was very helpful. I also enjoyed the narration. I recommend this book to all authors looking for ideas for marketing. Thanks Joanna.

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