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If you have back-list books from being traditionally published, you're going to want to read this post!
Bring new life to your book
Lorna Fergusson explains the lessons she's learned in self-publishing The Chase.
Here’s a moment: I’m in Soho, London, on a summer’s day.
I’ve been treated to an excellent lunch and a signing-tour of London bookshops by my publisher, Bloomsbury. It’s been, as you can imagine, one of those rare days, those days when every effort, every knockback, every long dark night of the soul seems worth it. It’s publication day. My editor is wonderful. My book-cover is gorgeous. My publishers are respected. Everything is perfect.
Except for one thing: like a fool, I’ve forgotten my camera. So I ring up, a couple of days later, to ask if somebody can take a photo of the lavish display of The Chase – my novel! – in Bloomsbury’s window.
‘Oh, I’m sorry,’ comes the answer, ‘it’s somebody else’s book in there now.’
Lesson learned from traditional publishing: how brief one’s moment in the window is.
Pre-publication, there’s a long build-up where marketing and publicity plans and promises are made – some are followed through. The book appears, but it’s being pushed from behind by the next one … and the next. Like Bede’s sparrow flying through a brightly-lit hall, it passes from darkness to darkness.
So, in the fullness of time The Chase progresses from hardback to paperback … to out of print. My editor leaves Bloomsbury. My agent retires. The publishing industry goes through huge changes. Digital publishing arrives.
More than ten years on from that day in Soho, I decide to take charge of my own fortunes.
I retrieve my rights – a protracted process – and set about republishing my story under my own imprint, Fictionfire Press. The Chase is mine again. Scary. Exciting. Utterly fulfilling.
After several months of frenetic activity, The Chase is out in the world once more, as an ebook and a paperback. I’m now getting ready to bring out a collection of short stories … then there’s the thriller that’s been languishing, two-thirds complete …
The bit is well and truly between my teeth.
So, what have I learned from the self-publishing experience? So many things – among them these key lessons:
No book need die
Of course, The Chase was never really dead; people had it on their bookshelves. You could still dredge it up on Amazon and Abebooks, secondhand. But it had had its moment in the sun. I felt distant from it, as if I were no longer the person who’d written it. Now, with the ‘long tail’ of e-commerce, the ease of downloading books, the convenience of print on demand, my novel can enjoy a second life. This is the kind of flexibility of access and supply none of us could even have dreamed of a few short years ago.
If you’re going to self-publish, you need to do it right
That means being professional and taking responsibility for your work. This is your baby – don’t send it out in rags and with a snotty nose. I discovered the enormous satisfaction to be had from commissioning a beautiful cover (thanks, Jane Dixon-Smith of www.jdsmith-design.co.uk!) and having the text properly formatted for both the ebook and paperback versions (thanks again Jane!).
You need to be prepared to pay for certain services if you’re not able to cope on your own or if you’re not prepared to take the time to learn. I was happy to edit my own work (it’s part of my profession, after all) but formatting is beyond me. So I paid for that. I wanted a cover that readers would want to reach out and touch: I paid for that too. As an independent publisher you need to be answerable to your work and to your readership: treat both with respect.
Words are not set in stone anymore
Digital publication means that your text is more like a palimpsest: even after publication you can unpublish, erase and adapt as you wish before republishing. As I was bringing The Chase out on Kindle in the first instance I edited the original opening, making it briefer and pacier, knowing that readers often download that free sample section and make a buying decision based on it.
You need help
Truly. If you’re going to go into the self-publishing game, you will need support – and the extraordinary and joyous thing is that there’s such a lot of support around, from individual writers who’ll share their experience and recommendations, through to organisations such as the Alliance of Independent Authors. I joined ALLi when it launched in spring 2012 and have found membership invaluable. I can ask questions on the ALLi Facebook page and a stream of helpful advice will flow. I’ve met many wonderful people, including novelist Linda Gillard who was the first to tell me I should republish The Chase and set me on this indie-publishing path.
I’ve consulted Ali Luke’s clear and user-friendly Publishing E-books in the For Dummies series, ALLi’s Choosing a Self-Publishing Service, David Gaughran’s Let’s Get Digital and Let’s Get Visible, plus Joanna Penn’s excellent new How to Market a Book. I’ve followed so many blogs – from The Creative Penn to Catherine Ryan Howard’s Catherine, Caffeinated (don’t even think of applying for your EIN or ITIN number from the American IRS service without the crucial post about it on her blog!)
The learning never stops and the To-Do List never shortens!
I’m still trying to get to grips with the Byzantine complexities of Goodreads … I don’t have a Pinterest board yet … I need to get my paperback into bookshops. You just have to keep checking those items off the list, even when two more spring up for every one you deal with …
Sometimes you need to step back
The constant sense that you should be selling can weigh heavy, so it’s important know when to back off from social media, when to be silent, when to let the well fill – because after all, you do have other books to write, don’t you!
Have you got a backlist you could re-publish? Do you have any questions about this or anything to do with self-publishing when you've been traditionally published before? Please do leave a comment below.
Lorna Fergusson is the author of The Chase, available in print and ebook editions.
Lorna has taught creative writing for many years, including for Oxford University’s various writing programmes. She has been shortlisted for the Bridport Prize, longlisted for the Fish Short Story Prize and was a finalist in the Historical Novel Society’s short story prize 2012. Currently her unpublished children’s novel Hinterland is on the shortlist of four for Pan Macmillan’s Write Now Prize, so she hopes her future will be that of a hybrid author, part traditionally published, part indie!
Lorna’s literary consultancy is at www.fictionfire.co.uk and her blog about the business of books and the writing life is at http://literascribe.blogspot.com. You can sign up to be updated about her publications at www.fictionfirepress.com.
Follow her on Twitter at @LornaFergusson and on Facebook at www.facebook.com/LornaFergussonAuthor
Top image: Flickr Creative Commons CookieMonster New Life
Karen Inglis says
July 25, 2013 at 3:13 amGreat post, Lorna! And for anyone new to self-publishing I’d say read the sections ‘If you’re going to self-publish you need to do it right’ and ‘You need help’ at least three times!’
I’m only self-published, as you know, but I still have a ‘back-list’ of yet more children’s book manuscripts from the time I wrote The Secret Lake, Eeek! The Runaway Alien & Ferdinand Fox’s Big Sleep. In due course I shall be dusting these off for review – and if any still pass muster I shall certainly be applying these rules…
Lorna Fergusson says
July 25, 2013 at 2:43 pmHi Karen, this is my third attempt at posting a reply! I’m glad you enjoyed the post. There’s certainly no ‘only’ about self-publishing these days, when writers take care to produce their work well, as you do. I really enjoyed talking to you at the London Book Fair and your advice and knowledge was invaluable. Good luck with dusting down those other books! (And good luck to me as I try again to submit this comment!)
Dougie Brimson says
July 25, 2013 at 3:42 amAbsolutely spot on. Taking control of my own backlist kick started my stalled career and that is a cast iron fact.
Lorna Fergusson says
July 25, 2013 at 2:44 pmHi Dougie, glad to hear it’s worked well for you. Yes, the key word is ‘control’ – it’s a great feeling!
Dougie Brimson says
July 26, 2013 at 2:31 amIt is indeed! Although I didn’t actually need to recover my rights, Headline gave them back to me!
Two days later, I received an email from an epublishing company and the rest is history. I’ve had one book at #1 on its Amazon chart for two years because for the first time, I’ve been able to target market my audience. Something I was never able to allowed to do previously.
The irony is that as a result, four of my biggest selling books are actually going back into print this year and one will even make the leap to the big screen!
Lorna Fergusson says
July 27, 2013 at 7:35 amThat’s brilliant news, Dougie! I’m delighted this has worked out so well for you.
Lambert Nagle says
July 25, 2013 at 3:45 amGreat post, Lorna. My first two books (non-fiction) were published by a quirky independent publisher back in 2006 (seems so long ago now).I had high hopes of updating the titles every couple of years…..But just three months later the publisher retired and sold the company on. The new publisher was only interested in business books and not the travel and lifestyle titles. I only found out that I’d been dumped when I couldn’t find my bio on their website…. I too got my rights back but the market has changed so much that the only viable option is to republish – as an app. Thankfully the indie revolution arrived and I’m enjoying co-writing and self-publishing fiction thrillers.
Alison LN
Lorna Fergusson says
July 25, 2013 at 2:48 pmHi Alison,
What a frustrating experience! Not only did the publisher retire, but you had to find out in a brutal way that you were no longer on their books. Lack of communication is one of the huge annoyances in the traditional model. I’m glad to hear you got your rights back and you’re now publishing yourself – wishing you wel las you continue.
Barbara Scott Emmett says
July 25, 2013 at 5:50 amVery timely post for me as I’m shortly going to be reissuing my novel The Man with the Horn as an ebook. Published over ten years ago by a short-lived small press, it needed quite a bit of editing (how did all those adverbs get in there!) but it should soon be ready.
Lorna Fergusson says
July 25, 2013 at 2:50 pmHi Barbara,
Good luck with your own self-publishing enterprise! Yes, it’s amazing that even a book that’s gone through the traditional process still, when you come to look at it, needs further editing. I had to stop after four passes through The Chase (after it had been ‘out there’ for years too!) because I felt I could have gone on endlessly, nipping and tucking. However, I do feel the new edit improved aspects of the original and was worth doing.
Leslie Miller says
July 25, 2013 at 7:10 amWhat a great post. I think hybrid authors will become the new norm. This is a great reminder for everyone who is dealing with a traditional publisher to pay attention to the revision of rights clauses in their contracts.
And since we all improve as writers as we go along, the opportunity to improve an old book for a new audience is an exciting aspect of self-pubbing.
Lorna Fergusson says
July 25, 2013 at 2:54 pmHi Leslie,
Thanks so much. Yes, I agree that the hybrid model is the future and is the ideal for us. I’m very glad that my original contract was so old that there were no complications over e-rights when the time came to retrieve the rights, because digital publishing had scarcely been thought of back then! You mention improving old books – when I was editing The Chase it definitely struck me how much I’d learned about the craft of writing since I’d first written it. I was so much more market-aware too and this helped me with writing the blurb and choosing how to present the book too.
Colleen says
July 25, 2013 at 7:29 amHow do you go about the “retrieving your rights” part of the process? You say it takes time (and isn’t easy from what I gather) but how do you go about it?
Lorna Fergusson says
July 25, 2013 at 2:58 pmHi Colleen,
I discussed the situation with my agent who wrote to the publisher requesting reversion of rights. The publisher was very dilatory about responding, so more than one request was sent. The process itself when it happened was easy: the publisher sent a letter confirming reversion. So the lesson is to be persistent – and for me it did help to have an agency speaking up for me (my agent had retired but the agency rights department dealt with it). You could also ask the Society of Authors for advice on this matter, I should think . I hope that helps!
Heather says
July 25, 2013 at 9:38 amI’ve seen some posts from agents who are asked about getting the rights reverted back to your books, I would love to see a post somewhere, from someone who did that about the process. Thanks for your tips!
Lorna Fergusson says
July 25, 2013 at 2:59 pmHi Heather,
You’re very welcome! See also my comments on Colleen’s question above.
Linda Gillard says
July 25, 2013 at 12:54 pmIf your publisher doesn’t keep your book in print then rights revert to you after an agreed period of time. (These details should be in your original contract.)
I think Lorna was unlucky. I had no trouble getting my rights back to two of my novels. It shouldn’t be difficult. If it is, it probably means your publisher doesn’t feel very motivated to co-operate, so you’ll have to nag. (This is why indies don’t need publishers, do need agents.) Basically, if your book’s been out of print for 6 months (or whatever it says in your contract) & the publisher has no plans to reprint, you ask for your rights back.
Lorna Fergusson says
July 25, 2013 at 3:04 pmHi Linda,
Yes, you’re absolutely right – and what this does is stress how important it is to have a carefully-worded contract and be fully aware under what conditions reversion can happen. The big problem is not so much with print as e-rights. I do want to make it clear that I didn’t have an obstacle to regaining my rights other than the dilatoriness of response from the publisher. They originally asked if they could make it available on POD, but when I agreed, the book was sold at a very high rate and was buried on their website – no visibility. So I decided there was no benefit to me in this and asked for reversion, but, as I said, a few letters had to be sent and that all took time. Everything about the traditional publishing world takes time. Writers are increasingly unwilling to hang about while months go by …
Venkatesh Iyer says
July 25, 2013 at 11:28 pmI would be interested in knowing the ballpark cost figure for getting a great cover made and for formatting for both ebook and paperback versions. (I do understand that costs would vary for individual cases, but as I said, just a ball park figure).
Lorna Fergusson says
July 27, 2013 at 7:38 amCosts do vary widely, Ventakesh. You could try The Alliance of Independent Authors for advice and for trusted cover designers and formatters. I used JDSmith Design for both cover and formatting and costs were very reasonable.
Patricia Sands says
July 26, 2013 at 8:51 amExcellent post, Lorna! I constantly question why I would ever change from being indie published. What I would like to find though is a highly-recommended virtual assistant service. Any suggestions?
Lorna Fergusson says
July 27, 2013 at 7:39 amThanks Patricia! I’m afraid I have no suggestions, though!
Dianne Greenlay says
July 26, 2013 at 4:33 pmLorna, I don’t have a back list but I still found your list of points to be very valuable. I was especially relieved to read the one about “Sometimes You Need to Step Back”. I have been feeling this for some time now and it is so good to see that someone out there actually verbalizes the permission to do so! Best wishes on your continued publishing journey. 😀
Lorna Fergusson says
July 27, 2013 at 7:43 amDianne, thanks for your good wishes – you’ve made me realise that much of what I said is pertinent whether or not you have a backlist. The stepping back aspect emerged while I was writing the post and it struck me suddenly that the healthy -but challenging – best situation is to try to find the balance between being and doing, between writing and selling, between being public and being silent and contained. It’s not easy to achieve that balance! Good luck to you too on your journey.
Jemima Pett says
July 27, 2013 at 4:16 amI don’t have a back list either, but I heeded the words of those who advised indi authors to get books out there, since more is better marketing.
I’d emphasise the “Sometimes you need to step back” points too. I need to do more of that!
Thanks for sharing your experiences.
Lorna Fergusson says
July 27, 2013 at 7:44 amYou’re very welcome, Jemima! Maybe we should all form the Stepping Back Society!
AFN Clarke says
July 27, 2013 at 6:52 pmI couldn’t agree more about breathing life back into books out of print. I was fortunate for my first book, my memoir CONTACT to be a bestseller – published in 1983 by Martin Secker & Warburg, later”absorbed” by Random House. Random House decided they wouldn’t renew the rights last year as I guess they thought the book was “old” and “not so relevant” to current times. So I got the rights back to this book and ALL my other 5 works of fiction and published them as ebooks on Amazon Kinde. Guess what? CONTACT is still my best seller after all these years and soldiers returning from theatres of war today comment on how the book resonates with their own experience today.
So to all authors I say – take back control and get those works out there, people have a right to choose to read them and hopefully enjoy them. Let them be the judge.
Lorna Fergusson says
July 30, 2013 at 6:39 pmWell said! It’s great that you’ve been proved so right and that you’re able to reach a responsive readership.
JLOakley says
July 28, 2013 at 10:46 pmGood post. I checked out my contracts for essays published in anthologies and since they had expired, have been preparing them for singles on Amazon. I’ve already published a novel and am preparing another for publication this fall. I definitely hired a designer for the cover. I used a template for the interior on book version (POD) and am thinking that I might have someone help me with the formatting for the new one. I like the idea of hybrid publishing. What fits best for a particular book project.
Lorna Fergusson says
July 30, 2013 at 6:40 pmAbsolutely right: we can choose with each individual project what the best path is.
Diane Bolden says
August 24, 2013 at 2:41 pmHi Lorna,
I love your post and that you were able to breathe new life back into your book so that more people can continue to enjoy it! I do have a question for you. I self published a non fiction book – The Pinocchio Principle: Becoming the Leader You Were Meant to Be back in 1/2011. The paperback version of the book is listed on Amazon (POD). For whatever reason, I didn’t feel moved to promote it extensively back then (and as a result I didn’t sell many), but have felt a renewed energy around it lately and am eager to promote it (and the messages in it) now. I just finished creating the ebook version for Kindle and am getting ready to upload it.
The thought occurred to me that this might be a good time to update some of the chapters and even change the title – I always wished I would have called it the Pinocchio Principle: Becoming a Real Leader. Would that make it a second edition? And if I do, what does that mean for the print version that is currently offered on Amazon? I don’t really want to go through all the work right now with a layout designer and the POD people to do a second edition paperback version – but I don’t know that I want to pull what is currently being sold there in case people want to order a hard copy.
Would you recommend uploading the ebook version of the original edition in addition to a revised second edition ebook version? Or better to just bite the bullet and take the original edition off the market entirely? Any suggestions or advice you have would be most appreciated.
Mary H. Collins says
November 5, 2013 at 9:05 amI have a book that has sold well since it’s first publication in 2007. The contract is up now and I’m thinking about self-publishing it. My publisher does a lot of promoting for her authors but I’m thinking why am I stuffing their pockets when I could be stuffing my own. In your opinion, would the book continue to sell as well?
Joanna Penn says
November 5, 2013 at 9:21 amHi Mary – this is dependent on so many things!
For example, what channel are the book sales through right now? if you’re selling print in bookstores, you will struggle as an indie as most of us make 90% of income through ebooks. Will you need to take the book down from Amazon in the original version and republish and in the process lose all reviews and rankings? What marketing does your publisher do that you can’t, or don’t want to do?
Basically, I would expect a dip at changeover – but you have to decide if it is worth losing a % of sales initially, and potentially make more money in the long run – BUT only if you will continue the type of marketing that enables it to continue to sell right now. Indie is a not a panacea for everything, for sure, we all work really hard on marketing/promotion to keep sales going. Ultimately, it’s your decision, so all the best!
Sue Cowley says
November 8, 2013 at 9:00 amThanks for this, very interesting. My experience chimes with that of so many others. It really is worth getting hold of the rights to your backlist and self publishing those titles. In my field (educational non fiction) it is often the case that sales of older titles slow, but with a revamp and a new cover, they can be re-released afresh.
I’ve learned so much in the process, including how much fun it is to have more creative control over things like covers. I also love the fact that I can keep a close eye on sales and figure out how to tweak the marketing and look at the impact that might have. I would also recommend elance as a great site on which to find freelance graphic designers who can help you create great covers. I work closely these days with a freelancer in Pakistan who is doing wonderful work for me.
Deanna says
August 2, 2015 at 7:08 pmHi Joanna, great post. I’m curious what you did about ISBN and providing the following: original publication date, copyright year, and library of congress control number.
In order to properly register the new ISBN you would need those things. Did you use the “first” original dates or the new dates? Did you get a new library of congress control number? If so, how did you go about it since usually you can not get one on a previously published book.
Thank you for any insight you can provide!
Deanna
Joanna Penn says
August 3, 2015 at 12:56 amHi Deanna – this comment is for Lorna – it’s her guest post 🙂 hopefully she will pop in and answer. Thanks.
Nan Cappo says
March 2, 2016 at 3:01 pmHi Joanna. Deanna’s question is exactly the one I’m trying to answer. If my book was traditionally published in 2002, but I’ve got the rights back and am republishing it, can I use the original LCCN? Or should I apply for a new one? (Can a book HAVE 2 LCCNs?)
And should I pay someone to do new cataloging info for the new book?
Can’t find these answers clearly stated anywhere. Many thanks!
Joanna Penn says
March 3, 2016 at 3:10 amI’m sorry but I don’t know about the Library of Congress since that is an American thing. I would expect that you’d need new everything if you are now republishing as it shouldn’t be under the publishers name, but I’d check with http://www.HelenSedwick.com for these type of questions. She’s a US lawyer 🙂
Kay says
May 18, 2016 at 2:47 pmAn author I do promotion for is leaving her publisher and going to self-publish and wants to call her new self-pub book Second Edition. Is this OK? We were told “second edition” comes from the same publisher and is revised or updated. Thanks!!
Joanna Penn says
May 19, 2016 at 7:05 amSecond Edition does mean changes in the actual book. Otherwise people might buy it again and be disappointed. Why not just change the cover as well as the publisher?