OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn
In this 18 minute video, I outline a number of book marketing tips, some specifically for fiction and some for non-fiction.
The video was produced for a different site, hence I actually introduce myself 🙂
You can watch the video below, or here on YouTube.
In the video, I explain:
- Why non-fiction authors must use keyword research to maximize their search discoverability
- How non-fiction authors can use content marketing effectively
- How to optimize your fiction sales page on Amazon
- How to build a list and why it's critical for fiction authors in order to sell the next book
What's your most useful book marketing tip? Please do share in the comments below.
Jessica Baverstock says
May 27, 2013 at 2:55 amThanks, Joanna. These are really helpful tips!
I was over at Live Write Thrive the other day reading about how The Emotion Thesaurus was launched. The authors didn’t like promoting themselves so they started the Random Acts of Kindness event which really took off, thereby giving their book exposure.
Thank you for the reminder about building a list for fiction books! I’ll definitely be incorporating that into my books. 🙂
P.S. I love the top you’re wearing in this video. It looks very interesting. 🙂
Hiten says
May 28, 2013 at 5:39 amHi Joanna,
This was an excellent video. Indeed, it was from you that I’ve learnt to do searches for keywords on Google and through Amazon search before coming up with a title for my non-fiction titles. When we get these words right in our titles and the corresponding keywords to help with searching, it does help to increase the sales of our books.
I also agree with what you said about blogging being very important for non-fiction writers. It helps so much with credibility.
Thank you.
Jennifer Jensen (@jenjensen2) says
May 28, 2013 at 8:35 amI have no best tip, I’m just soaking it all in. So thanks!
Laura says
May 28, 2013 at 10:55 amGreat video, Joanna! Thanks for sharing your tips with the rest of us!
Amber Dane says
May 28, 2013 at 3:34 pmThanks, Joanna!
Daniel Escurel Occeno says
May 28, 2013 at 4:42 pmI was looking at reports of the big-time publishers. It is what I do to stay in the loop. Selling their eBooks in self-publishing eVenues was the topic. It is like the Miami Heat with King James wanting to go one-on-one with you, Joanna, on the Internet as the basketball coliseum. It should be very exciting for self-publishers. The big-time publishers are acknowledging that there is money in those eVenues for self-publishers or why waste the time and money to take on the shorter player with less talent. The competition is trivial, since it is like the self-published could be the same height and with trained talent as King James and the self-published is allowed in the playoffs for the big money. I can have a trophy made! I prefer the prize money.