OLD POST ALERT! This is an older post and although you might find some useful tips, any technical or publishing information is likely to be out of date. Please click on Start Here on the menu bar above to find links to my most useful articles, videos and podcast. Thanks and happy writing! – Joanna Penn
I have also done an interview on Book Marketing for Introverts which you might also find useful.
Networking is a great skill to practice. As a kid I was very shy, and growing up I have had to actively work at being outgoing and meeting people. Putting yourself in new situations is a great way to grow, learn new skills, and possibly conquer some fears. As professionally writers, we can no longer afford to hide away and simply write — we also need to be actively spreading the word about ourselves and our work.
Looking for networking opportunities? Here are some places to start:
- Your city’s Chamber of Commerce likely meets every so often, and might even host networking events – or publicize another group that does.
- Writers conferences are terrific places to meet other writers, editors, and agents. Here’s a great database of conference listings courtesy of Poets & Writers
- Many colleges and universities have reading series where authors come to read their work, and literary-minded people come to mingle.
- Do a Google search for writing groups and events in your area. For example, my county has the Ventura County Writers Club, which hosts meetings every month that are free and open to the public.
- Consider joining a group like Toastmasters or a civic organization like Rotary, Lions, or Kiwanis International – all great places to meet new people and practice your networking skills.
An extra bonus? Building up your networking confidence helps not just professionally, but also in other social situations like cocktail parties, birthday parties, conferences, or just meeting new friends!
Here are a few tips that have helped me, a former shy girl, blossom into a networking natural:
1. Bring along your business cards and make sure they are easily accessible. When you meet someone, they will likely ask for your card as a way of getting in contact with you after the event. If you are carrying them in your purse or pocket, it is a good idea to get a business card holder so you can easily find them. Or just slip a few into your wallet. On the flip side, don't be afraid to ask for someone else's business card — it's a compliment to them and they will be happy to give you one! The day after the event, it can also be nice to send a brief e-mail to everyone you met saying you hope to keep in touch.
2. Grab a drink. At many events I attend, alcohol is served, but I don't really drink. Instead of trying to act like someone I’m not, I get a Diet Coke. Whatever you drink, it is nice to have something to hold as you mingle around the room. (I, personally, sometimes feel awkward and don't know what to do with my hands.) I have learned to carry my drink in my left hand, though, because when shaking hands it can be clumsy to switch your drink to the other hand — not to mention your handshake will likely be cold and damp due to the condensation on your drinking glass.
3. Quality vs. Quantity. Some people at networking events buzz around the room, meeting as many people as possible for brief, two or three minute conversations. Others talk to only a couple people the entire evening. I think a happy medium is best, but also consider what you hope to get out of the event. What are your networking goals? What are the reasons you chose to attend the event? Personally, I would much rather have a good conversation with two or three people and really get to know them and stay in touch with them after the event, than talk to fifty people but never really get to know any of them (much less remember all their names at the end of the night!) Hope these tips were a bit of help.
The most important thing is to relax and be yourself. Before you know it, you’ll be having fun. Happy networking!
Copies of Dancing With The Pen are available on Amazon.
Image: Flickr CC Lida Rose
View Comments (7)
I like the way you've taken networking off the internet and into your real local world. You also have some very specific ways to build rapport with others. I enjoyed this article very much.
This has been difficult for me. One thing to say, "i'm a writer" but another to ask someone to shell out their hard earned cash on my Novels, GULP! One of the best pieces ofa dvice I got though, was to always have your book with you. I've sold a lot just by having one in the car or my bag when questions arise, and every book you give away is an ambassador sharing your name with the world
You can make notes on the business card to help you remember what you discussed, appearance, any info which will help you remember the face.
The most important advice is at the end. When I remember to relax and be myself things go so much better than when I'm just worrying about what to say or what other people think of me.
Thank you all for your wonderful comments! Dixie that is a great piece of advice to have your books with you in your car or bag -- it's so true that you never know when opportunity will arise! Linda, I love your idea to make notes on the business cards to help you remember who each person was. It's awful to get home and forget who each person was you talked to! Lovelyn, I agree completely -- I think relaxing and being yourself is the most important thing! And also remembering that others are probably feeling a bit nervous or uncomfortable, too. People want to meet you and talk to you!
It took almost 10 years to write my first book, The Fulfillment. According to the editing department at BookSurge (now CreateSpace) and a few literary agents, it is well-written. This is a non-fiction story I felt compelled to write in the genre of spirituality. Many of the miraculous events described in the story are documented by court record. A minister who was "an observer of the process that unfolded" states in the foreword, "This is a tragic and triumphant tale that will both break your heart and lift you high in ecstasy."
I don't yet have a website, but I've set-up a page with facebook.com and twitter for the book. I'm looking to expand my contacts at both these social networking sites. I currently live in a rural farming community where personal contacts are limited. Can you recommend a book that will help me market my non-fiction story? Thank you for your assistance. Patti Harter
Hi Patti, in terms of marketing, you'll get lots from this page
http://www.thecreativepenn.com/marketing/
and I have a course coming out soon on marketing for fiction and non-fiction authors.
You might also try Platform by Michael Hyatt
http://amzn.to/M6x2FI