One of the main reasons for self-publishing is creative freedom and control.
Many of us regularly update book blurb/descriptions, as well as changing categories and keywords. I’ve also blogged before about making sure non-fiction book titles are based on keyword research.
Today I’m talking about changing book covers because within a few hours, you can completely change the look and emotional impact of your book. When authors like Polly Courtney have resigned over the cover branding for their books, this seems like the ultimate indie freedom.
I published Desecration, a crime thriller, in Nov 2013, and after it debuted on the bestseller list alongside Michael Connelly, it pretty much sank down the charts. I haven’t done any further promotion, and it hasn’t sold as well as my other books.
It gets brilliant reviews, so once people read it, they love it. But not enough people were trying it … sure, I haven’t done any specific promotion, but based on my other book sales, it should be doing better.
The ‘aha’ moment
Russell Blake, the author who has sold over 400,000 thrillers and now writes with Clive Cussler, wrote a post in Feb 2014 about tweaking his covers. Russell changes covers in order to “find one that resonates with my readership – as expressed in increased sales.”