There are some personal milestones that mean a lot and this is one for me!
Back in 2008, I self-published my first book. This was before the international Kindle and before print-on-demand went mainstream. I (optimistically) printed two thousand copies, but they just sat in my house in boxes that year. I managed to hand sell 120 of them, but as an introvert, it was a massively painful process. I had learned how to write and publish a book, but I didn’t know anything about sales and marketing.
But I was determined to make a success of being an author, so I began to learn a whole new set of skills around online marketing, blogging, podcasting, personal branding, copywriting … and a lot more.
That’s when I discovered Copyblogger.com and through the mix of articles, audio and premium training courses, my skill set gradually improved.
My fundamental belief in content marketing and education as a way to grow a long-term, viable business comes from Brian Clark and the Copyblogger team, as does my focus on transparency and authenticity. This site is also built on a Studiopress theme, so I am all in!
Copyblogger is now just one of the businesses under Rainmaker Digital, an 8 figure business that began with just one man and a blog back in 2006. A true 10-year, overnight success story!
So I am super excited to share this audio interview today. Brian interviewed me for Unemployable, the show for people who can get a job, they’re just not inclined to take one 🙂
We talk about:
- Why creativity and business are not mutually exclusive
- How books contain Intellectual Property rights that generate multiple streams of income
- The massive global sales potential for entrepreneurial authors
- How streaming audio and global print-on-demand factor in your business
- What content marketing means for aspiring authors
I do recommend subscribing if you want to become a full time creative entrepreneur, because it’s a fantastic show. My favorite recent episodes include discussions with Seth Godin, Tim Ferriss and Tara Gentile.
Also, I’ll be speaking at the Digital Commerce Summit, Oct 13-14 in Denver, Colorado on these author entrepreneurial topics, alongside Brian and his team, as well as some other amazing speakers. So if you want to supercharge your entrepreneurial skills, I hope to see you there!